Assignment of Strategic Management
15 Pages4185 Words99 Views
Added on 2019-12-28
Assignment of Strategic Management
Added on 2019-12-28
ShareRelated Documents
STRATEGICMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3PART 2............................................................................................................................................3Introduction to Starbucks.......................................................................................................3Strategic analysis....................................................................................................................6Stakeholder analysis...............................................................................................................7Strategies to defend core business operations........................................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONStrategic management is the set of activities adopted by an organization to attain theorganizational goals and objectives through continuous planning, monitoring, analysis andassessment. The present report will analyse the business operations of Starbucks and evaluate thestrategic business operations of the company. It will help in analysing the application oftheoretical perspective in actual business situations. The report will critically analyse thestrategic management approaches adopted by Starbucks and its impact on the profitability ofbusiness. Various uses of models and tools will help in developing a clear and in depth analysisof the given report. However, there are some tactical issues are assessed which cited firm isfacing. The first issue is related to difficulty in targeting Millennials towards firm. This isbecause, these customers does not like coffee but they like to eat different food in firm's store.Another issue which firm is facing is to maintain its effective presence in competitive market.Herein, it is examined that the coffee which firm offer is higher than that of its competitors. Thisthing is threatening the position of Starbucks in market as many of its buyers are moving towardsits competitors such as Nestle and Costa Coffee etc. PART 2Introduction to StarbucksStarbucks is a multinational chain of coffee house which is operating effectively in morethan 40 countries around the world. The business unit has established a renowned brand identityby offering quality products and services to its consumers. The strategic business operations ofthe company are well managed and highly defined. It has helped the organization in attaining aneffective competitive edge in the economy. It has established more than 23000 chains of coffee-house all over the world (Johnson, Christensen and Kagermann, 2008). At present Starbucksmanages 191000 employees globally. Its unique strategic operations and effective internalpolicies has helped the business to grow and develop widely in the economy. The business unithas been effectively operating its business operations in the global market and has successfullyadopted the global and domestic factors of business operations. This has helped the business inattaining effective results for development and growth as well. The employment policies,training and development and flexibility of working measures has developed a renowned impacton the industry (Larsen, Tonge and Lewis, 2007). Internal business analysis
After reviewing the internal business of the selected organization Starbucks it isidentified that it is having the efficient operational management that accrue lucrative results tothe organization in the significant manner in different aspects.Primary activitiesLogistics: USP (Unique selling Product) of Starbucks in freshness and fast delivery. Forthe service excellence in terms of pace and preciseness the credit is given to the efficientlogistics. Starbucks is having the systematic management of supply chain that source theraw materials from the ethical sources such as coffee beans, sugar and other requirements(Allen and et.al., 2008). The effective coordination and management results in the highlevel results and outcomes.Marketing and sales: Starbucks is making the product available in different manner andreaching the wide stream of customer through different ways such as conventionalmethods such as direct selling and campaigning and modern approach that is digitalmarketing and viral marketing that helps in consolidating large number of people such ascustomers from different parts of the world (Carr and Hancock, 2006).Service: Analysing the service part it is inferred that organization excel in some partswhereas there are some areas of development which requires improvements. It can bestated that it has good customer service at stores and dealing with associates. Further,there is excellence in management but it needs to be improved in the sections such asfood preparations as there are many times flaws seen in the addressing the order made.Supporting activitiesInfrastructure: Starbucks with the aim to attract large number of customers is providingthe eye capturing display and infrastructure. There is systematic layout made whichmakes the customers to receive the services with ease. Further, apart from hardinfrastructure, there the other such as communication and transport is considered(Raymond and Bergeron, 2008). There is the requirement of amendments incommunication process but on account of transportation it is evaluated that it is very fastand accurate in nature.Human resource management: Starbucks with 191000 employees is serving millions ofcustomers on daily basis. All the aspects of the human resource management areaddressed. For instance, efficient and capable employees are recruited for different
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Supply Chain and Logistics Managementlg...
|23
|5108
|488
SWOT Analysis of Starbuckslg...
|4
|662
|278
Supply Chain Management - Starbucks Coffeelg...
|11
|3277
|30
Strategic Analysis of Starbucks and its Rivalslg...
|16
|5187
|52
Strategic Analysis of Starbucks and its Rivalslg...
|16
|5382
|21
Operational Management and Service Excellence in Starbuckslg...
|27
|6470
|38