Public Relation and Promotion : Report
12 Pages3907 Words117 Views
Added on 2020-01-21
Public Relation and Promotion : Report
Added on 2020-01-21
ShareRelated Documents
Public relation and Promotion
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Evaluate the role and discuss the importance of public relations as a promotional tool to........1Undertake an audit of the chosen destination environments within the context of setting.........2TASK 2............................................................................................................................................3Identify and analyse the key media that can be used in your campaign and assess the..............3Evaluate the appropriateness of the media that you have chosen for the PR campaign.............5TASK 3............................................................................................................................................6Review the effectiveness of your Public Relations campaign and briefly discuss what.............6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONPublic relation (PR) is a promotional tool which can be used by the organisations andindividuals to communicate and interact with their stakeholder and public. A PR specialistcommunicate with their target audience through various tools directly and indirectly. There arevarious PR tools and techniques which involved newsletters, press releases, public appearancesetc. PR helps to build and maintain the long term relationship with their stakeholder likeinvestors, shareholders, suppliers, customers, employees, government and public as a whole.This report is based on Visit Britain which is a national tourism agency of UK (Newsom, Turk,and Kruckeberg, 2012). Main objective of this agency is to promote travel in the UK and addingthe value of UK tourism. The agency having various partner agencies which can help to promotetheir tourism in various countries. The purpose of this report is to understand the significance ofpublic relation in order to make tourists aware and to assess communication gap in betweenagency and public. TASK 1Evaluate the role and discuss the importance of public relations as a promotional tool tobe applied in your chosen seaside tourist destination and analyse the diversity of publicsor audiences, including the current and potential visitors and other stakeholders within atravel and tourism context.Communication is essential for each and every organisation with their stakeholders.These stakeholders are customers, employees, investors, government, suppliers and society as awhole (Spicer, 2013). Promotional tools can help to make an effective communication on regularbasis with different stakeholder. Public relation is a tool which is having a great role to promote atourism destination. There are various importance of PR tools in the business. There arefollowing importance of PR tools is given below:Building relationship: It is important for a tourism agency to build and maintain the long termrelationship with various stakeholder. There are different stakeholders which can affect thetourism business directly or indirectly. Customers are valuable for tourism industry as they arethe king of market. Strong communication can help to aware of their current and potentialcustomer about their tourism destination (Kunczik, 2016).1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Public Relations and Promotion in Travel and Tourism Sectorlg...
|15
|5163
|71
Public Relations and Promotion in Travel and Tourismlg...
|13
|4427
|453
Public Relations and Promotion in Travel and Tourism - PDFlg...
|14
|3786
|123
PR and Promotion in Travel and Tourism Introductionlg...
|13
|3837
|317
Public Relation Promotion Travel & Tourism Assignmentlg...
|13
|4446
|169
Public Relations and Promotions Assignmentlg...
|12
|3936
|286