logo

PR and Promotion in Travel and Tourism Introduction

13 Pages3837 Words317 Views
   

Added on  2019-12-03

About This Document

PR and Promotion in Travel and Tourism Introduction 3 TASK 1A 3 1.1 Role and importance of public relations in Weymouth 3 1.3 Analysis of stakeholders of VisitBritain4 1.2 Analysis of diversity of public or audiences including current and potential visitors of Weymouth 5 TASK 1 B 6 2.1 Apply a range of public relation and promotional skills to travel and tourism context. 7 Public relation skills: 7 4.1 PR plan and key public in Weymouth8 3.2 assess the relationship between public relations and the media 10 3.3 evaluate the

PR and Promotion in Travel and Tourism Introduction

   Added on 2019-12-03

ShareRelated Documents
PR and Promotion in Travel andTourism
PR and Promotion in Travel and Tourism Introduction_1
Table of ContentsIntroduction..........................................................................................................................................3TASK 1A..............................................................................................................................................31.1 Role and importance of public relations in Weymouth.........................................................31.3 Analysis of stakeholders of VisitBritain ...............................................................................41.2 Analysis of diversity of public or audiences including current and potential visitors of Weymouth...................................................................................................................................5TASK 1 B.............................................................................................................................................62.1 Apply a range of public relation and promotional skills to travel and tourism context........7Public relation skills:...................................................................................................................74.1 PR plan and key public in Weymouth..................................................................................83.2 assess the relationship between public relations and the media..........................................103.3 evaluate the appropriateness of media used with different public relations techniques in traveland tourism................................................................................................................................10TASK 3A............................................................................................................................................114.2 Effectiveness of the PR plan...............................................................................................11CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................13
PR and Promotion in Travel and Tourism Introduction_2
INTRODUCTIONVisitBritain is a national agency for marketing of various tourist destination of Britain. Thereport highlights the importance and role of public relation in promotion of tourism in Britain. ThePublic Relation Officer of Visit Britain is responsible to boost the image of a destination in visitorsor audiences eye. Use of media as a promotional tool is important to increase the effectiveness ofpromotion of Weymouth. Print and social media are both important in today's era for increasing thescope of promotion of a destination. The research also shows a proposed public relation plan ofWeymouth.TASK 1A1.1 Role and importance of public relations in WeymouthPublic Relation plays a vital role in maintaining an organisation's image in the public eyes.PR is about maintaining relationships along with the promotional activity of company which willprovide benefit by increasing company’s reputation in the eyes of public.Role of Public Relation-To generate positive news coverage and broadcast in print and digital media.Communicating on daily basis with the media personnel.Building networking with clients and organisational staff.Regularly monitoring print and digital media for example newspaper, magazines, socialmedia and TV advertisement.Preparing regular updates to the management of VisitBritain's about client meetings andreports.Researching about the content writing to be published in the media.Preparing and managing team regarding research activities of VisitBritain.Attending any media or PR related event as a representative of VisitBritain (Blanke andChiesa, 2013).Importance of Public Relation-A public relation expert is appointed to bring the organization’s activity into public's eyes.PR activity of Weymouth will build the destination’s image in the minds of target people.Public relations help to improve the positioning of brand in the market. This promotionaltool will help Weymouth to highlight its tourist destination and the famous point with regardto tourism.Public relation helps in influencing people to visit to a certain destination. This activity will
PR and Promotion in Travel and Tourism Introduction_3
help Weymouth as the PR expert will convince people and tourist about the importance ofWeymouth as a seas side tourist destination.PR and promotional activities are done in a manner that the tourist behaviour can bemanipulated to achieve the tourist agencies target. PR expert will generate this behaviour forthe benefit to attract more tourism activities in the city.Roles and importance of public relations; is effective in building the brand image of touristdestination (Hall and Clayton, 2009).1.3 Analysis of stakeholders of VisitBritain Stakeholder analysis of VisitBritain is important to determine the needs and requirements oftourists. To generate maximum output with the tourism, it is important to maintain healthy relationwith the stakeholders. The stakeholders can be segmented into i.e. internal and external. Followingpoints describe the relevance of stakeholders towards tourism and tourists.Internal Stakeholders-1.Shareholder- Theses Stakeholders of VisitBritain have decision making power. as theyinvest their money into share and debentures of company. It is important for the firm toinclude them in the decision making process. Shareholders can provide feedbacks topromote promotional activity as they have idea about the market trends.2.Employees- They do not have any power in the decision making. Employees are generallypaid individuals who work for monetary benefit and do not seek any advantage in company.Employee participation is important as they work as the representatives of organization.They deal with the clients and other members to generate revenue for Britain. They cancommunicate with the tourists regarding their queries and information they need (Hall,Timothy and Duval, 2012).External Stakeholders1.Customer- It is essential to understand the needs and wants of the customers in order toreceive maximum consumer satisfaction. Brochures guide the tourists about variousinformation requirements. Customers are important as they bring revenue to company. Tocreate new promotional tools for PR, organization has to understand the customer base andtourist traffic.2.Government- Government performs a vital function in the formulation of policies andrules. Company has to adhere with these rules and regulations in order to successfully run itsbusiness. Government provides various supports including investment and technologicalhelp to the firm. Government help is essential in generating international tourism.To generate maximum tourist traffic, it is required to recognize the need of stakeholders in
PR and Promotion in Travel and Tourism Introduction_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Public Relation and Promotion Assignment
|15
|4432
|210

Importance of Public Relations in Travel and Tourism
|11
|3556
|97

Public Relations & Promotion in Travel and Tourism
|11
|3586
|51

Public Relations and Promotion in Travel and Tourism
|12
|3899
|81

Public Relation in Travel and Tourism Business | Report
|18
|6163
|31

Public Relations and Promotion in Travel and Tourism
|9
|580
|51