Public Relation Issue faced by KFC | Report

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1MANAGEMENT
Executive Summary
The report has helped in identifying the public relations issue which was
faced by KFC due to the shortage of chicken that led to closure of the shops
in many parts of United Kingdom market. Due to the same, KFC faced high
level of ineffectiveness from the different individuals which impacted the
growth of the company. However, the company KFC tried to improve their
position with the strong advertisement with an empty bucket written FCK in
it that had been able to attract the customer’s focus on the same. There are
few recommendations provided for the other companies which can be
utilized by them at the time of crisis.

2MANAGEMENT
Table of Contents
Introduction.....................................................................................................3
Analysis and Description of Problem...............................................................3
Analysis of Steps Taken by Company..............................................................4
Response to the Steps.....................................................................................6
Conclusion and Recommendations..................................................................7
References.....................................................................................................10

3MANAGEMENT
Introduction
The report throws light in analyzing the public relation issue which was
faced by KFC in the month of February. The public relations by the
organization is generally to persuade investors, public, employees along with
partners for maintaining the certain point of view about the company, the
leadership qualities, products or the political decisions which are made by
the company. In the assignment, the main purpose is to identify the Public
Relation Issue faced by KFC during February wherein there was calamity of
the fried chicken chain (Theguardian.com, 2019). The KFC restaurants were
in trouble as they were not able to handle the issues and due to the same,
there were shut down of the KFC restaurants as well. In the assignment, the
main focus has been provided on understanding the problem, the different
steps which are taken by the company for solving the problem and the
response to the respective steps for solving the issue effectively.
Analysis and Description of Problem
The chicken franchise company KFC had one of the worst nightmares
in the entire history wherein the different restaurants of KFC were forced to
shut down in England in February due to the issues related to suppliers. The
organization switched the suppliers due to that there were issues related to
logistics and the suppliers were unable to supply chicken (Theguardian.com,
2019). In such circumstances, it angered the different customers who were