Differences in Public Relations in Journalism, Advertising and Marketing

Running head: PUBLIC RELATIONS
Public Relations
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PUBLIC RELATIONS 2
Question 1: Differences in Public Relations in the Field of Journalism, Advertising and
Marketing
According to the book, public relations is a loop process but not a linear one (Khang, Ki
& Ye, 2012). There exist some similarities between journalism, advertising, marketing, and
public relations, but there are differences. Journalism is more related to media while public
relations deal with the full scope of aspects such as counseling, managerial issues as well as
public image (Wilcox, Ault & Agree, 2006). Journalist’s objective is to gather and report
information while public relations is a mechanism of managing employers or large company.
Advertising happens to be part of public relations, but advertising is primarily directed towards a
particular group especially the consumers of services and products while public ties target the
social, political and economic factors in the process of helping organization or employer in a
business world (Wilcox, Ault & Agree, 2006). Marketing aim is to sell goods and services while
public relations aims to create a good image for an organization or an employer (Wilcox, Ault &
Agree, 2006). Public relations is concerned with demographics while marketing is channeled to a
particular audience which marketers try to reach and convince.
Question 2
Boston Tea Party is amongst the most significant and well-known publicity stunts of all
time as it attracts substantial people of diverse backgrounds, therefore, facilitating social
interaction (Khang, Ki & Ye, 2012). The occasion is vital in creating relations involving people
of different age, culture, and social contexts. Most of the staged events in the book are not
legitimate way of publicizing cause and motivating people. Activities meant to advertise issues
should be strategic and targeting the concerned group. Permission should be sought from the