Public Relations in Society | Articles Analysis

Running head: PUBLIC RELATIONS IN SOCIETY
Public Relations in Society
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PUBLIC RELATIONS IN SOCIETY1
Article 1: Sriramesh, K,. Rhee, Y. & Sung, M. (2013). Aligning public relations with the
demands of globalization: Conceptual foundations for a theory of global public relations
in Public Relations and Communication Management: Current Trends and Emerging
Topics. pp. 108-125.
This article by Sriramesh, Rhee and Sung (2013) has shed light on the increased
significance of globalisation in the field of public relations, particularly in terms of cross-
cultural and cross-national levels. According to the authors, globalisation has changed the
public relation scholarship and practice in a way to prepare the industry for global or
international practice. It has provided it new opportunities while posing immense challenges.
Gregory (2015) too in this context has claimed that globalisation has imposed certain
challenges in public relations management. On one side, it has brought groups, individuals
and organisations closer and on the other, the field is rapidly turning into being influenced by
the global theories and practices from diverse international cultures due to globalisation and
internationalisation. It is globalisation for which majority of the organisations today are
required to effectively develop and maintain a productive relationships with their foreign
stakeholders.
Like what is claimed in the article, Dandy et al. (2017) too have opined that a key part
of several public relation professional’s job is communicating with many stake seekers and
stakeholders. Communication with different public is quite difficult in a region or a nation
when the practitioner shares the same type of overarching cultural background with the
public. It becomes more complicated when companies seek engaging in relationships with
international publics who live and work in different boundaries. There are many practitioners
who are especially being called for building relationships in such complicated cultural
environments.

PUBLIC RELATIONS IN SOCIETY2
Furthermore, along the lines of Sriramesh, Rhee and Sung (2013), the article argues
that multinational companies must not only seek their clients and benefactor the stakeholders
globally today, they must also be prepared to manage the possible resistance from the host
countries and their cultures upon setting up their branches, outlets or subsidiaries outside the
nation of their headquarters. After analysing the article, I have realised that it is high time to
globalise our conceptualisations and reflect on the present evidences while using our
knowledge to make sure that the public relations practice aid even more towards the
development of our country and world as a whole. It is very important for public relations
practitioners that they develop their skills, knowledge and sensitivity while conducting the
Public Relations work in the international settings in effective manner. Also, I feel that the
key substance of this article is that it is due to globalisation that has allowed the movement of
public relations body of knowledge towards increased cultural relativism.
Article 2: Yeo, S.L., & Pang, A. (2017). Asian multiculturalism in communication:
Impact of culture in the practice of public relations in Singapore. Public Relations
Review 43(1). p. 112-122.
Yeo and Pang (2014) in this article have explored the role of cultural values in
influencing the public relations practices in Singapore. According to them, culture is an
essential factor behind the formation of PR planning in any country. Cultural values, cultural
dimensions have a great impact on public relation practices and on communication process in
organisations. Pang and David (2017) too have opined that cultural values are always
reflected in communication practice. It is very important for the Public Practitioners to
operate in the current multicultural environments so that they can understand how the
organisation should manage the diversity in place and with the external and internal
stakeholders to ensure that the business runs smooth (Pand & David, 2017). If multicultural
publics face any kind of issues, it can have a significant impact of the business and the