Public Relations Management Processes And Tactics

RUNNING HEAD: PUBLIC RELATIONS MANAGEMENT
PROCESSES AND TACTICS
PUBLIC RELATIONS MANAGEMENT PROCESSES AND TACTICS
Name of the Student:
Name of the University:
Author’s Note:

PUBLIC RELATIONS MANAGEMENT PROCESSES AND TACTICS
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Table of Contents
Introduction:.......................................................................................................... 2
Discussion:............................................................................................................. 2
Analysis and Appreciation of issues:..................................................................3
Defining the public:............................................................................................ 3
Defining objective:............................................................................................. 4
Campaign:.......................................................................................................... 5
Tracking and measurement:..............................................................................5
Justification for the PR campaign:......................................................................6
Recommendation:................................................................................................. 6
Conclusion:............................................................................................................ 7
References:............................................................................................................ 8

PUBLIC RELATIONS MANAGEMENT PROCESSES AND TACTICS
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Introduction:
A public relations campaign is a series of activities. The management
team of a business organization planned for those activities to accomplish the
goal of the company. Publicity tactics, conducting events, and paid advertising
are part of these activities. To focus on the target market, the management
team of a business organization has to prioritize public relations, public
communication campaigns. A start-up business organization named ‘Café Talk’ is
interested to deliver snacks, coffee and fast food for the customer. Founders of
‘Café Talk’ are the former manager of another café chain. The mission of this
start-up business organization is to become the best café chain in Australia by
offering a world-class experience at a reasonable price. The newly recruited
management team of this café chain has to manage legal issues, fixed target
market and objectives of Café talk. To gain a competitive advantage, the
management team not only has to prioritize the target market but also focus on
the target market. Through appropriate public relations and public
communication campaigns, Café Talk can become the largest café chain in
Australia. The aim of this report is to analyze public relations strategy and public
relations campaign for ‘Café Talk’, which is a hypothetical start-up café chain.
Discussion:
The management team of Café Talk has to identify the target market and
develop the public relation and public communication plan. The strategic plan
will help ‘Café Talk’ to manage public relations and public communication as a
goal. Café Talk, a start-up café chain is interested to provide the best quality
coffee and food at an affordable price in a comfortable environment. The goal of
Café Talk is to become the largest coffee chain in Australia. The café chain has to
prioritize the public communication campaign and public relationship with the