Punjabi Virsa Classes Business Plan
Added on 2020-04-29
15 Pages3815 Words95 Views
Running head: PUNJABI VIRSA CLASSES BUSINESS PLANIndian Dance Classes Business PlanName of the StudentName of the UniversityAuthor note
1Table of Contents1.0Company Summary.........................................................................................................21.1 Start-up.............................................................................................................................21.2 Company Ownership........................................................................................................32.0Mission and Vision Statement........................................................................................33.0Services...........................................................................................................................44.0Market Analysis .............................................................................................................54.1 Market Segmentation.......................................................................................................6Market Analysis......................................................................................................................74.2 Target Market...................................................................................................................95.0Marketing Strategy........................................................................................................105.1 Sales Strategy.................................................................................................................105.2 Promotional Activity......................................................................................................115.3 Pricing............................................................................................................................115.4 Distribution Channels.....................................................................................................126.0Management Summary.................................................................................................127.0Financial Plan................................................................................................................12References................................................................................................................................141.0Company Summary
2Indian Dance classes can be a great idea to start in Auckland, New Zealand because of theincreasing migration and increasing love for Indian traditional dance in New Zealand. Thisled to a creation of great business idea of starting Indian Dance Classes, which is a type ofClassical and Folk Dance Classes. A program will help the Indian population in New Zealandto maintain their culture and tradition in other country as well. The business will focus atoffering the best Classical Dance Classes to the Indian residents in New Zealand such asBharatnatyam, Odissi, Folk dances.1.1 Start-up The estimated expenses of the business offering Dance classes will includeinvestments like dance class location, the interior of the class, the equipments needed fordancing, coach to teach dance and others. For the purpose, the business will invest its ownmoney and will secure some loan from the bank if required to find the business. The overallexpenses of the new start up will include assets, investment in tangible and non-tangiblegoods and interest on loans. Start-up Expenses Amount Rental expenses $1000Brochures $200Dance equipments $10,000Dance Coach $500Maintenance and electricity $500Advertisements $2000Total Expense $14200These are some of the expenses that the company will cover from its own assets andfrom the loans it will take from the bank 1.2 Company OwnershipSome of the top dancers and Indians will own the dance class that has hugeexperience in classical Dances. They will be the sole owners of the company and will start
3the business in a partnership basis. One of the partners of the business will also be a financialmanager, which is essential for managing the financials and operation of the business. Thesethree will create a partnership and commence with the new start-up. 2.0Mission and Vision StatementThe mission of the business is to start a cultural class for promoting Indian Culture inNew Zealand for the Indians staying in that region. Everyone can take part in the class fromyoung to old. The class will consist of different sections to allow every age group to indulgethemselves in the dancing activity of their culture. The business is being started with certain objectives such as:I.To fill at least 80 percent of the seat in the first two month of the classII.Retain some of the best Indian dancers in New Zealand’s next cultural programsIII.Increase the number of candidates taking admission in the class by 15 percentevery year for at least three years of businessIV.To send more candidates every year in cultural events of the country representingIndiaV.To incorporate new type of online dancing instituteThe above objectives are set by the business to be successful with the plan and strategiesthey are formulating for the new business. 3.0Services Services that the business will be offering to the customers will include dancing trainings,pre dance yoga, specialized dance techniques and some other dance forms. There will bedifferent classes for young children, teenagers and adults. This will be done to teach the
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