Empire Dance Academy Business Overview

Empire Dance Academy
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Table of Contents:

Section One
Business Overview
1.1 Business summary: Please write business outline.
Empire dance academy is a start up dance school that includes different styles and forms of
dances. This academy is formed by Mr. X and he has information about different types of dance styles.
Empire dance academy is located in London, U.K and the motive of operating this dance academy is
to provide a dance studio and a supportive atmosphere to all those person who are interested in dance.
Empire dance academy is develop in order to profit a platform to dancer through which they can
enhance their skill and develop competencies. This dance academy consist of highly trained
professional teachers and instructor that have capability to train student of all age groups. This dance
academy is located in central market area of London so that it can attract maximum number of
customers.
1.2 Describe your core product or service:
This academy is providing different types of dance services to its customers (Finch, 2013). It
core products in dance studio where customers can learn various forms of dance styles such as
classical, western, hip hop, salsa, retro, rock and roll, Cuban and many more.
1.3 Your current and future business aims:
Current aim of this business is to create a dance studio and offer training to students for all
level of dancer such as from beginner to advance. This new established business and current aim will
help in attracting more customers as well as increasing awareness of dance studio in respective market
area.
Future Empire dance academy aim is to become the one of the best dance academy is market
which provide dance education along with the fitness exercise. This dance academy aim to provide
dance traning and education to different customer and be the first preference of customers.
1.4 Please state the amount of seed capital required: (Up to a maximum of £40,000)
Empire dance academy have 40000$ for the purpose of expending their organization area.
They invest 6000 in recruiting new workforce. They spent 20000 in purchasing new machines for
dancing classes. They expend their 9000 on advertisement and promotional expenses.