Coca-Cola Company Analysis

This assignment delves into a comprehensive analysis of the Coca-Cola Company. It examines various facets of the company, including its historical background, global marketing strategies, and corporate social responsibility initiatives. The provided resources offer diverse perspectives on Coca-Cola's business practices, from its impact on public health to its entrepreneurial endeavors aimed at empowering women. The assignment encourages a critical evaluation of the company's multifaceted operations within the global marketplace.

Running Head: PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 1
Purchasing Management for Coca-Cola Company
Name:
Institution Affiliation:

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 2
Introduction
The successful operations of most organizations bot private, public, or military rely on
their abilities to manage their purchasing power in the marketplace. This paper focuses on the
purchasing management strategy in particular consideration of company of Coca-Cola that
continues as the chief marketer of soft drinks in the universe. Besides, the paper provides the
critique to purchasing management practices adopted by the company as well as some of the
recommendations that can aid in improving such management practices. This article presents the
detailed analysis and recommendations for purchasing management for Coca-Cola Company as
one of the key aspects of its performance. According to Gupta (2011), Coca-Cola Company deals
with non-alcoholic beverages. The supply strategy of the company comprises of the well-
organized approach to distribution from the year 1890 where the company focused on
manufacturing of concentrates of syrup before supplying to some bottlers all over the global
society. The strategies of management of the company focus in moving in the right direction by
capturing advance opportunities that need its mission together with purpose executed across its
operations by recommending best structure of partners with non-alcoholic soft drinks. The major
competitor of the company comprises of Pepsi Company, Snapple industry, Dr. Pper, along with
Monster Beverage Corporation among other businesses that deal with soft beverages. The
organizational goals of Coca-Cola Company aim at refreshing the global body, mind, as well as
spirit (Gertner et al., 2015). Therefore, the company has its targets set to provide inspiring
moments of optimism and happiness through the provision of quality brands and actions in the
marketplace. Besides, the company operates its purchasing management operations on the vision
that focus to attaining its underlined strategic goals and mission. Therefore, this primary
objective of this paper is to analyze phases of management of purchasing of Cola-Cola Company
such as supplier asortement criteria along with issue, Information Communication technology for
acquiring competitors, plus buying cost examination while recommending appropriate
techniques of improving these aspects.
Supplier production standards and issues
The company focuses on the process that is tangible as well as intangible materials flow
in its operations. Besides, Coca-Cola Company involves the institutions that engage in its
activities for the delivery of these essential for its operations. In the shared scenario, other

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 3
organizations that the company collaborates with to ensure that they become competitive in the
market include the raw material suppliers along with its loyal customers (Foster, 2014).
Therefore, the phases of supply production of the company revolve from the acquisition of raw
materials from its suppliers, processing within the corporation and finally the supply to its
domestic and international customers. As reported by Hartogh (2013), supplier production
criteria along with issues of the Coca-Cola Company consist of the network of other
organizations that are having linkage in both downstream as well as upstream in various
activities and processes of production. Therefore, supply production for the Coca-Cola Company
comprises of customers, distributors, retailers, suppliers, and manufacturers.
There is a need for the Coca-Cola Company to have highest standards along with
processes because of the nature of the business involving non-alcoholic drinks. The highest
standards and processes for supplier production criteria and issues within the company will
ensure that the corporation to have reliable excellence across itscomplete value chain from its
focus creation to its bottling together with release of its products (Akomea, 2016). Coke
company must ensure that all of its suppliers and other employees to comply with the law and act
ethically in all matters to increase the supply of quality products and services. Suppliers of the
company are expectable to operate in the greatest interest of the organization. The dealers should
have no rapport, monetary, or else, with the employees of the company that might conflict or
appears to conflict with the obligations of the workers to take action in the top attention of Coke
Company. The appropriate criteria when selecting suppliers should follow the supplier guiding
principles of the company by its communicating the values and expectations.the decisions
needed for issues that relate to supplier selection include the proper focus on the requirements for
all suppliers (Vrontis & Lains, 2013). All the stakeholders involved in the selection of suppliers
must prohibit themselves from cartel activity, refraining from bribery activities, follow the
supplier of business behavior, supplier-guiding values, and policy of trade permits.
Coke Company can adopt various practices in the criteria of supplier production to solve
issues such as bribery and breaching of the contract during supplier production. The company
can set an anti-bribery policy that it expects its suppliers to respect and abide with during their
operations (Mubayi, 2012). Therefore, such systems allow the suppliers to focus on achieving
sustainable working conditions by adhering to the set policies when interacting with officials of

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 4
several authorities globally on behalf of Coca-Cola Company along with its subsidiaries. The
company needs to prohibit activities of cartel during activities of suppliers’ production.
Therefore, Coca-Cola Company can expect all of its suppliers to comply with every applicable
antitrust or competitive business laws in every jurisdiction where it conducts its operations.
ICT for purchasing operations
The goals of ICT in Coca-Cola Company in the acquisition are to communicate both
internal and external operations of the company. During purchasing operations, Coca-Cola
Company’s goal of the usage of Information and communication technologies (ICT) aims at
addressing the actual outcomes in its operations in various ways (Wang, 2015). The use of ICT
leads to variations of different technical factors during supplier management. Some of the of the
goals of the ICT comprises of designing for packaging of the company’s products, the growth of
innovative equipment for productions, advertisements, and development of programs that aid in
the promotion of the company’s products. Additionally, ICT for purchasing operations in the
Coca-Cola Company is essential in maintaining several types of the code of conduct of every
supplier and customers. The ICT has then resulted to a significant breakthrough in the manner of
communicating throughout us of the internet to achieve an efficient environment for purchase. In
the previous years, the company used to consist of a centralized approach of ICT in purchasing
operations, and after some years, the company has discovered that meeting the demands of ICT
for purchase is necessary. Therefore, adoption of the best ICT decentralization has become the
requirement for purchase (Robert, 2013). The ICT departments in the operations o the Coca-Cola
Company has helped the management in making the right decisions that are essential in the
administration of every operational sector of the company in a more efficient manner. ICT has
helped the company in focusing at the on the best ideas on how to increase their market
advantage among the businesses that produce non-alcoholic beverages.
The company can invest in the supply chain infographics to help in solving transportation
issues. The use of technological infographics by the company forms the snapshot as to what
exactly the logistics that it focuses on daily without fail in production, distribution, marketing,
and supply. Improving the ICT of the company with the current advancements in the market will
help the organization in purchasing its products. Besides, improved technologies during the
acquisition will allow the company to evaluate the trends of its sales. The evaluation can be

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 5
reachable through call completion, development of business marketplaces, together with the
active call of productions by the use of advanced ICT (Saltelli et al., 2013). The company can
embrace the need for training its stakeholders to understand how to evaluate their production and
performance during purchase. The company can adopt the use of cloud computing to improve its
operations in selecting quality products and services from the suppliers. The idea can help the
company in purchasing only raw materials that are of the highest quality from suppliers to be
applicable in the production of COKE products. The use of advanced technologies can aid the
company to check on the quality of the goods before their supply to marketers, distributors, and
loyal customers (Yu, 2015). The production of such quality products using advanced
technologies will allow the company to attain huge income in every financial year. Even though
the company has the bigger following on the platforms of social media, the company lacks the
engagement in the development of loyalty with its esteemed and targeted customer. Therefore,
the company can focus to be innovative in its strategies of marketing by using advance
development of ICT in accessing social media to engage with the clients.
Purchasing cost analysis
Just like every organization in the business environment, the goals of purchase of Coca-
Cola Company is to create a climate that allows it to become the biggest company that deals with
non-alcoholic beverages in the world. Its goals are to ensure that every customer around the
global society stays refreshed. Therefore, purchasing costs of the company in the operation of
global business places it to have tremendous demands on the supply chain (Halation, 2011).
These requirements make it possible for everyone to find the best person answering the calls
everywhere where they perform their businesses. The company focuses on reducing its
purchasing costs by ensuring that every link in the supply chain stretches from bottler to
consumer collaborate in working as a team. The company needs improving its purchasing costs
by the creation of some of the best-selling beverage products in the world (Sundar, 2012). The
company achieves the production of such products by incorporating the best technology around
and employing some of the best employees to perform its business operations.
The development of effective marketing plan is essential in controlling the needs of
purchase in the company and its costs. The program of activities can include the detailed along
with the complete document that aid in covering all the purchasing activities that the company

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 6
needs to follow. The use of purchasing plan is essential as it can support the company to focus
only on the planned purchasing activities without incurring extra costs (Collier, 2014). The
management of the company can do marketing research to understand the cost of purchasing
various products without necessarily relying on a single supplier that might increase its
purchasing costs because of monopoly. Besides, market research can also help the company to
know exactly the test and preferences of its consumers and this will be essential that they
produce only the products loved by many clients. Such production of quality products will
enable it to reduce the production costs of products that will not add more values to its loyal and
target consumers (Yuvaraju et al., 2014). Conducting of research will allow the company to
understand its competitors and focus on how to invest on modes of improving purchasing costs
among its goods.
Understanding purchasing costs involved in operations allows the company to achieve
consistent, quality and safety products. The company will also be able to develop strong
governance practices in the working environment (Sundar, 2012). Besides, every employee will
work diligently in ensuring that they comply with applicable business regulations and
standards.all these recommendations will help the company to continue with modern policy
marketing trends and situations, together with company’s best practices(The real thing: truth and
power at the Coca-Cola Company, 2014). Through engagement of standard setting as well as the
organization of operations, the company can reduce its purchasing costs, and this will boost the
revenue of the company. Ideal purchasing costs will ensure that the company link in the chain
stretched from bottler to consumer to work together. Furthermore, the need to stay current with
new operational regulation is essential in purchasing costs of the Coca-Cola Company (Wang,
2015). Establishment of best governance process in every sector within the company aid in the
implementation, documentation of activities, and maintaining the safety and quality system about
the international marketing standards that aims at regulating purchasing costs.
Conclusion
After reviewing the stand of the Coca-Cola Company in the global marketplace as well as
determining the activities for its purchase management, the company needs to perform various
reforms to achieve greater sustainability. The discussed recommendations in sectors of Supplier
production principles and concerns, technology for operations of purchasing, as well as cost

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 7
analysis of purchase are vital for the future growth of the business of the company. An essential
part of the purchasing management of the Coca-Cola Company is the formation of efficient
criteria of supplier production and resolving any issues that might arise during the operations. It
is essential for this company to have differentiated connections of its supply production chains.
A differentiated supplier production criteria and issue will allow every supplier that gets into the
operations of the company to receive appropriate treatment with different entities from the
transactions that involve the sale of products to the targeted consumers. Therefore, the effective
purchase management practices will define the success of the business of theCoca-Cola
Company. If the organization can implement the ideal practices characterized by current
technology, there is a high likelihood that it will be successful in its operations. Practical
approaches to purchase management allow the company to achieve sustainable business working
environment to its clients thereby aiding in winning their trust.

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 8
References
Akomea Bonsu, C. (2016). Product Traceability and Identification: An Examination of Its Effectiveness
at the Coca-Cola Company of Ghana Limited, Kumasi, Ghana, West Africa. Science Journal Of
Business And Management, 4(2), 51. http://dx.doi.org/10.11648/j.sjbm.20160402.15
Collier, K. (2014). A Case Study on Corporate Peace: The Coca-Cola Company: Coke Studio Pakistan.
Business, Peace and Sustainable Development, 2014(2), pp.75-94.
Foster, R. (2014). Corporations as Partners: “Connected Capitalism” and The Coca-Cola Company.
Polar: Political And Legal Anthropology Review, 37(2), 246-258.
http://dx.doi.org/10.1111/plar.12073
Gertner, D., Gertner, R., & Guthery, D. (2015). Coca-Cola's marketing challenges in Brazil:
Thetubaínaswar. Thunderbird International Business Review, 47(2), 231-254.
http://dx.doi.org/10.1002/tie.20050
Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights,
Coca-Cola Company. Gfk Marketing Intelligence Review, 3(1). http://dx.doi.org/10.2478/gfkmir-
2014-0056
Halation, E. (2011). Strategy Formulation to use of Elements of Logistics and Supply Chain Factors
(Case Study: Iran Khodro Company). IJAR, 4(7), 292-294.
http://dx.doi.org/10.15373/2249555x/july2014/92
Hartogh, M. (2013). It's Still the Real Thing: A Profile of the Coca Cola Company. SSRN
Electronic Journal. http://dx.doi.org/10.2139/ssrn.1030577
Mubayi, S. (2012). Alexandra Chreiteh, Always Coca-Cola [Dāʾiman Coca-Cola]. Trans. Michelle
Hartman. Northampton, MA: Interlink Books, 2012. Pp. 121. Journal Of Arabic Literature,
43(2-3), 540-542. http://dx.doi.org/10.1163/1570064x-12341250
Roberts, I. (2013). Corporate capture and Coca-Cola. The Lancet, 372(9654), 1934-1935.
http://dx.doi.org/10.1016/s0140-6736(08)61825-5

PURCHASING MANAGEMENT FOR COCA-COLA COMPANY 9
Saltelli, A., D’Hombres, B., Jesinghaus, J., Manca, A., Mascherini, M., Nardo, M., & Saisana, M.
(2013). Indicators for European Union Policies. Business as Usual? Social Indicators Research,
197-207.
Sundar, D. (2012). Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola
Company. Global Journal For Research Analysis, 3(8), 1-3.
http://dx.doi.org/10.15373/22778160/august2014/175
The real thing: truth and power at the Coca-Cola Company. (2014). Choice Reviews Online, 41(10), 41-
6005-41-6005. http://dx.doi.org/10.5860/choice.41-6005
Vrontis D & Iain S (2013), The Strategic Positioning of Coca-Cola in their Global Marketing Operation,
Market Review Business Journal, Volume 3, pgs 289-309, retrieved from
https://www.academia.edu/389600/The_Strategic_Positioning_of_Coca-
Cola_in_their_Global_Marketing_Operation
Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian
Social Science, 11(23). http://dx.doi.org/10.5539/ass.v11n23p22
Yu, H. (2015). Huiyuan’s Acquisition by Coca-Cola in PRC – Case Analysis. Journal Of Economics,
Business And Management, 3(2), 271-275. http://dx.doi.org/10.7763/joebm.2015.v3.193
Yuvaraju, D., Subramanyam, D., & Rao, P. (2014). Advertising Strategy of Coca-Cola at Coca-Cola
Beverages Pvt.Ltd. IOSR Journal Of Business And Management, 16(6), 122-131.
http://dx.doi.org/10.9790/487x-1662122131