Pure scooters

Pure Scooters

MAIN BODY
Pure scooter is a specialist retailers of e-scooters. They basically focus on delivering best
electronic scooter services to its customers. They provide their product or services in their stores
or also shipped them within 24 hours within UK and Europe (Pure Scooters, 2019). Pure scooter
has a fine customer base through which they can grab maximum opportunity of business success.
In order to analyze maximum opportunity of business growth, firm can evaluate its capabilities
by identifying effectiveness of its resources (Knott, 2015). VRIO analysis of Pure Scooters is
mentioned below as:
Resources Valuable Rare Imitability Organization Results
Warehouses Yes - - - Competitive
equality
Battery Yes Yes - - Temporary
competitive
advantages
Employees
and
equipment
Yes Yes Yes Yes Long term
competitive
advantages
Valuable: Major valuable resources of Pure scoters are its warehouse, employees,
manufacturing equipment and its batter. All these things assist in providing opportunity to firm
to retain in the market for a long term duration.
Rare: Some specific resources of firm as its employees, batter and equipment are rare
and a big challenge for others to compete. Warehouse of Pure scooter are valuable but lack rarity
as rivalries can compete with them in such case easily.
Imitability: Pure scooters provides quality of products to their customers by analyzing
their requirement and need. In this process employees of firm provide their contribution in
business success. Thus, Employees and manufacturing equipment offer something which is