Heritage and Culture Report

This report examines the growing tourism sector in the UK, focusing on the management of cultural heritage sites like the British Museum and Royal Academy of Arts. It explores how these attractions meet customer needs related to education, research, and entertainment. The report details interpretation methods and media used to enhance tourist experiences, including narratives, audio-visual aids, social media, and publications. The conclusion emphasizes the importance of efficient heritage management to maximize visitor satisfaction and economic benefits, highlighting the need for preservation and maintenance of cultural monuments.

HERITAGE AND CULTURE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in poster....................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Purpose of heritage and cultural attractions in meeting the needs of customers..............1
TASK 3............................................................................................................................................3
Covered in leaflet...................................................................................................................3
TASK 4............................................................................................................................................3
4.1 Methods and media used for interpretation within heritage and culture for tourists........3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In the recent time, tourism sector is considered one of the most efficient one which is
growing at a higher pace which is ultimately help in developing the economy of the country.
Now days, people are fond of moving to different places to attain the knowledge of different
heritages and culture. This assist them in enjoying recreational pleasure by roaming around and
performing several activities. Thus, the term tourism can be segregated for several types of
purposes which includes travelling for fun, to attain some meaningful knowledge, to attend some
occasions and lastly to learn about different historical places. In the recent time, people are
becoming more eager about exploring the culture and heritage of different countries. This has
assisted in the development of economy. Thus there must be proper management for organizing
the places for the visitors properly. Further, in this report the importance of management in
context to heritage and culture of UK is determined in an efficient manner. Moreover, the
development of tourism and travel sector is stated so as to make there practices more effective.
Further, its impact on the economy as a whole is been determined in an efficient manner.
1

TASK 1
Covered in poster
2

TASK 2
2.1 Purpose of heritage and cultural attractions in meeting the needs of customers
In the current time people are becoming more curious about satisfying there wants and
needs in context to the culture of different countries (Giaccardi, 2012). Thus for exploring this,
people are exploring towards different countries heritage and culture by travelling to several
places with some objective. As it is been seen that people all over the world are developing with
the urge to explore about the history so as to foreclose about the future on the basis of this. Thus,
by coordinating with the past and present, they can develop with the tendency to protect the
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heritage (De Groot, 2016). Further, it can be concluded that the wants and requirements of the
customers are fulfilled by visiting the cultural and heritage of different countries. Further, the
main purpose of heritage attraction mainly involve for the purpose of education, research,
recreation and entertainment. As per the given scenario, the people who are coming to visit The
British Museum and Royal academy of arts so as to satisfy there needs in context to education,
entertainment, research etc.
Education- The visitors which includes the students and the one's who are interested in gaining
the knowledge visit these places to attain the value of heritage (Dong-fan, 2011). School children
visit the museums so as to know about the past. Thus the adult people come to gain knowledge
so that they can implement it in the future (Zhang and et.al., 2013).
Research- The students are visiting the British museum so as to conduct the research for there
study. Moreover, the people who are pursuing with there PHD are visiting these places to
evaluate the analyses for there study (Tunbridge, Ashworth and Graham, 2013).
Entertainment- In the museum there are special arrangements for music, dance and cultural
events so as to satisfy the needs and requirements of the people to the fullest.
Cultural heritage includes the monuments, historic buildings and different sites which are
having the value on history, anthropological and other perspectives. If these places are well
managed than they are able to attract wide range of customers for variety of reasons. Further, the
cultural heritage mainly engages the things such as language culture, music, art and the modern
culture (Waterton and Watson Eds., 2010).
The British museum is an efficient place which is highly successful in attracting many
people. It is having ten departments which have been undergone with tremendous expansions
and innovations by developing with four new galleries. Thus, it is been efficient in satisfying
different purposes of the customers. At first, it is offering with the venue which is used for hiring
the services like conferences and other meetings (Smith, Messenger and Soderland, Eds., 2010).
Secondly, the museum is developed with the innovative architecture which is beneficial and
attracting the people who are involved in file makings for there work. Moreover, it also
incorporated with several institutions for propagating the training sessions and making the people
learn about different things. In addition to this, the museum and Royal Academy is also offering
with the students and the people for fulfilling there knowledge related to the image collection of
the several artefacts (Shi-long, 2011). Thus, the museum is the major source of images which
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vase highly reflecting the culture of the place which includes ceramics, prints, paintings and
drawings of the people. Moreover, the royal academy is having an online website which provides
with the information and images for the people who are fond of learning about different things.
Further, the cultural and heritage attractions are a crucial factor for attracting large
number of customers. Thus it is necessary to the appointed people to make the place so efficient
that they satisfy the needs of the customers with different purposes. Thus the needs must be
evaluated and must provide with the best assistance to the people (Lenzerini, 2011).
TASK 3
Covered in leaflet
5

6

TASK 4
4.1 Methods and media used for interpretation within heritage and culture for tourists
There are many visitors which visit the heritage and cultural sites only to experience the
pleasure (Roberts, 2014). Thus, when the management is incorporated with interpretation than it
assist in raising the awareness as well as the experiences of the tourists. Further, the expert
interpreters are the ones which are having specialised knowledge about the artefacts which are
been found on the different historic sites and which is highly useful in elaborating with the
meaning of tourists. Thus, there are several techniques which are been used for interpretation and
also in media (Miller, 2014).
Further, interpretation mainly refers to the act of revealing with the greater truth of the
statement of fact in context to the heritage and culture. Further, the core motive behind this act is
to fulfil with the enrichment of the mental ability of the people and to there spirit. In this, the
process included must be incorporated with the artefacts, should be information based and must
not dilute with the truth facts. Further, under this there are mainly three stages which includes
understanding, appreciation and protection (Graham and Ashworth, 2013). Thus, the
interpretation determine with the experiences of the tourists. Further, the awareness and the
capability of sharing the ideas of heritage is been enhanced. It also helps in creating with the high
accountability and effectiveness. Thus for determining the meaning and relationships are been
understood by using the tangible objects, media and direct experiences (Kolar and Zabkar,
2010). Further British museum is having several methods for the museum interpretation and
media. This can be seen as in the museum there are various guides which take the tourists by the
narratives as they are having the real objectives so as to drive the point home. For ensuring this,
the museum goes through the background check about the targeted people which is based on the
information they have about the customers (Jimura, 2011). Thus, the different departments which
involves the galleries have there own attendants which are highly expertise in there field.
Further, the attendants and the guides are living there for long years so they are having greater
knowledge about the place and can easily determine the history and value to the visitors in an
efficient way. They also tell about different tales which is as per the acquisitions, maintenance
and also to preserve the objects found in the museum. Further, several interpretations are made
by using several audio and visuals and are been used to promote the places by using the social
media (Labadi and Long Eds., 2010). The social media such as Facebook, Twitter and other
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means which are becoming most important platform for attracting large number of customers.
Moreover, the museum is also having its publication department which assist in providing all the
information which a visitor needs about the museum. There is an auditorium which are beneficial
for interaction made by the customers by using videos and images. It is also having students
which are undertaking with there research and are utilizing there free time in assisting the people
in telling them about the museum (AlSayyad, 2013). Thus, it is having an imaging and analysis
centre which are involved in preparing the geological and synthetic materials so that it become
easy for the people to assess.
CONCLUSION
From the above report it can be concluded that the tourism sector is been growing at a
higher pace which is highly beneficial for the economy of the country. Thus, for this it is
important to manage the culture and heritage of the place in an efficient manner so as to attract
maximum visitors. Thus, the wants of the visitors must be considered so as to satisfy them to a
greater extent. Further, the historic value in cultural heritage cannot be underscored due to the
beliefs, attributes and values. Thus, it becomes important for the government to preserve and
maintain the monuments so as to maintain there value in the long run.
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REFERENCES
Journals and Books
Giaccardi, E., 2012. Heritage and social media: Understanding heritage in a participatory
culture. Routledge.
De Groot, J., 2016. Consuming history: Historians and heritage in contemporary popular
culture. Routledge.
Dong-fan, W. U., 2011. Discussing on Cultural Landscape Heritage and Its Landscape Culture's
Conservation [J]. Chinese Landscape Architecture. 4. p.005.
Tunbridge, J. E., Ashworth, G. J. and Graham, B. J., 2013. Decennial reflections on A
Geography of Heritage (2000). International Journal of Heritage Studies. 19(4). pp. 365-
372.
Waterton, E. and Watson, S. Eds., 2010. Culture, heritage and representation: Perspectives on
visuality and the past. Ashgate Publishing, Ltd..
Smith, G. S., Messenger, P. M. and Soderland, H.A. Eds., 2010. Heritage values in
contemporary society. Walnut Creek, Calif.: Left Coast Press.
Shi-long, C. H. E. N., 2011. Research on Intangible Cultural Heritage Tourism Products: A Case
of Guilin Eating and Drinking Cultural Heritage Project [J].Journal of Hezhou University.
2, p.032.
Lenzerini, F., 2011. Intangible cultural heritage: The living culture of peoples.European Journal
of International Law. 22(1). pp. 101-120.
Roberts, L., 2014. Talkin bout my generation: popular music and the culture of heritage.
International journal of heritage studies. 20(3). pp. 262-280.
Miller, D., 2014. Rethinking Northern Ireland: culture, ideology and colonialism. Routledge.
Graham, B. and Ashworth, G., 2013. Heritage conservation and revisionist nationalism in
Ireland. Building a new heritage: Tourism, culture and identity in the new Europe, pp. 135-
158.
Kolar, T. and Zabkar, V., 2010. A consumer-based model of authenticity: An oxymoron or the
foundation of cultural heritage marketing?. Tourism Management. 31(5). pp. 652-664.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp. 288-296.
Labadi, S. and Long, C. Eds., 2010. Heritage and globalisation. Routledge.
AlSayyad, N., 2013. Manufacturing Heritage, Consuming Tradition.Consuming tradition,
manufacturing heritage: Global norms and urban forms in the age of tourism, p.1.
Zhang, S. and et.al., 2013. Heritage-culture images disrupt immigrants’ second-language
processing through triggering first-language interference. Proceedings of the National
Academy of Sciences. 110(28). pp. 11272-11277.