Purpose of Human Resources Management

This document discusses the concept and purpose of HRM in the context of Netflix, the key functions of HRM and how it can help Netflix achieve its objectives, the relevance of effective workforce planning to staff talent at Netflix, the difference between recruitment and selection, and the advantages and disadvantages of different recruitment and selection approaches used by Netflix.

Purpose of Human
Resources
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explain the concept and purpose of HRM in context of Netflix. ...............................................3
What are the key functions of HRM, and assess how it can help Netflix to achieve its
objectives. ...................................................................................................................................3
Explain the workforce planning and evaluate the relevance of effective planning to staff talent
to Netflix. ...................................................................................................................................4
Explain the difference between recruitment and selection, with reference to different
approaches used in this aspect ....................................................................................................5
Advantages and disadvantages of the different recruitment and selection approaches used by
the Netflix....................................................................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The HRM is the important department part of any organisation. The effective planning
and development of the people in organisation are handled by the HR department. The
organisation chose for highlighting the functions and importance of HR department is Netflix.
Netflix is one of the largest American OTT company (Almajali and Tarhini, 2016). The company
is headquartered in US and is one of the leading top player in this industry. The people are the
main part of any organisation's success. The importance of human resource planning with
approaches to recruitment and selection have been focused.
MAIN BODY
Explain the concept and purpose of HRM in context of Netflix.
The Human resource can be defined as the workforce of any organisation. The effective
planning, acquiring, retaining and developing of employees is referred to the human resource
management. The activities related to the effective management of human resource is of strategic
importance to any organisation to gain competitive advantage. The purpose of the HRM to
Netflix are as follows:
Alignment of organisation goals and human resource : The HR department is vested to
understand the people of organisation and aligning their objectives with that of the organisation.
Providing Job satisfaction : The employees should feel motivated and satisfied with the
environment of organisation and with the role and responsibilities so assigned (Yaser and Safie,
2020).
Employee communication & participation : The employee well being and participation
in various activities is being nurtured majorly by the HR department. The constant touch is being
maintained by HR department in organisation with every employee.
The Netflix should focus identifying needs of people in organisation and aligning it with
company objective and should focus on the development of the people of the organisation.
What are the key functions of HRM, and assess how it can help Netflix to achieve its objectives.
The HR department is important part of any organisation as it perform various important
functions. The key functions of HR department that can help Netflix achieve its objectives are as
following:

Performance Management : The HR department plays an important role in appraising
the performance level of an individual. The HR department works as an catalyst between the
management and employees in increasing their productivity and determining the process is fair.
Training & Development : The effective utilisation of work force includes the skill
enhancement and personal development of an individual itself. The HR department is
responsible for planning the career path of an employees. The identification of the training need
of an individual and bridging it with the objectives of organisation is vital for Netflix to have
their people satisfied (Donate and Sanchez de Pablo, 2016).
Succession and career planning : The Netflix should focus on mapping each individual
career path. The career planning provides an individual a satisfaction of personal growth which
helps directly in contribution of an individual full potential. The succession planning helps in
filling the gap from existing workforce which activates the employees motivation of promotion.
Compensation & Rewards: Who don't love acknowledgement and extra benefits apart
from basic pay. The compensation package should be designed in a way that it increases the
employee commitment to Netflix. The rewards for excellence performance should also be
recognised and appreciated.
Explain the workforce planning and evaluate the relevance of effective planning to staff talent to
Netflix.
The workforce planning involves identifying gaps within the existing workforce and
planning to fill the gap effectively and efficiently. The focus is to meet organisation objectives
rightly with employing right set of people with projection in advance needs. The aim is to
achieve organisation objectives without meeting the problem of shortage of human resouces.
Relevance of Workforce Planning in employing talent
The effective workforce planning involves the effective identification and planning of the
workforce plan. It helps in anticipating the workforce requirement and developing the plan to fill
those gaps timely. The recruitment and selection can be done effectively by identifying the
sources i.e internal or external medium. The Netflix in this case can go for employee referrals,
posting through social media and college hiring, etc.(Zhu and Fan, 2018). Then the selection
process have to be planned. The identification of selection teams and procedures have to be
developed. The plan so developed in advance helps in the effective deployment of training and
induction programmes. This will help the Netflix in effective and continuous operations of

company with any halt. The effective projection helps in the achievement of organisation
objectives.
Explain the difference between recruitment and selection, with reference to different approaches
used in this aspect .
The recruitment is the process of finding the right candidate for vacant job and analysing
the job requirements. Recruitment involves the stimulating the person to apply for job. The
selection is a process of finding the right candidate suiting to that position. The right fit match
between the person and job is found in selection.
The recruitment is positive process whereas selection is negative process. As in
recruitment we want to attract and stimulate to larger people to apply for the vacancy and in
selection we churn out the unmatched candidate whose skill set does not match with the job.
The recruitment is the first step of staffing where as selection is succeeded by the
recruitment. Without recruitment, selection process cannot take place.
In recruitment no contractual relations are made only communication is done of the
vacant position to general public (Gaztambide-Fernández, Nicholls and Arráiz-Matute, 2016). In
selection the contractual relations are being made between the employer and management.
The approaches used in the recruitment are based on internal and external sources. The
internal sources include the employee referrals, transfers, promotions, contacting the former or
retired employees. The external sources include advertisement (social media, newspapers, radio)
campus hiring, employee exchange, job fairs and consultancies. The commonly used approaches
by Netflix are referrals, transfers and promotions etc.
The approaches used in selection include applications, interviews, medical test,
personality test, psychometric test, technical test. The approached used by Netflix are structured
interviews, technical test and aptitude test.
The approaches used in recruitment and selection are based on each methods efficiency and
effectiveness on the people and organisation.
Advantages and disadvantages of the different recruitment and selection approaches used by the
Netflix.
The Netflix is an leading player in OTT industry with successful records. The hiring of
the Netflix is an not an easy task. It takes a recognition if you get associated with company in
one shot.

The recruitment and selection procedure of the Netflix is an stringent process. As
mentioned above the approaches of recruitment are various the company uses highly in internal
referrals, transfers and promotions. In external the Netflix stresses on advertisement using social
media and campus hiring. The each approach has its own advantages and disadvantages.
The internal sources used by the Netflix are highly effective techniques and it results in
the increase of employee motivation as the chances of promotion are offered. The chances of
promotion increases the satisfaction and growth of the employee. The transfers makes the
employee specialised with other functions also. The Netflix training and recruiting cost can be

saved by doing internal transfer and promotions. The individual motivation and personal
development in career also becomes satisfied. This satisfaction results in the motivated pool of
people (Liang and et. al., 2016) .
In external sources the Netflix highly uses advertisement on social media and campus
hiring. The company is benefited largely with posting of job openings on social media. The
company have good online presence which helps in making great impact while posting through
online platforms. The company gets the support of young talents by doing campus hirings and
posting job openings through social media.
In selection the commonly used approached by Netflix are structured interviews,
technical test and aptitude test. The Netflix selection panel consist of highly tuned professionals
so the design of interview is not that easy and routine one. The HR team focuses on designing
the interview not a monotonous one they want to judge the creativity, personality and technical
know how primarily. The company plans the variations of unstructured interviews which
includes all these criteria. With such tough design of the interviews the candidate may get
hesitant sometime and may not speak up. The Netflix by doing this have the skilled employee
bunch with excelling in their fields. The person is also put in such situations that they gets the
chance to prove there talent. The talent pool of employees creates the environment of Netflix
more innovative and company enjoy the competitive advantage (Ogbu, 2020).
CONCLUSION
The Netflix have the competent HR department which are keeping its employee
satisfaction its focal point. The company's success is always owned to its employees
performance. The organisation should try to focus on employee development and motivation and
satisfaction. As, this motivate and satisfy their growth needs. With this, the company is in profit
as the satisfied individual contributes to their full potential to achieve organisational objectives
effectively.

REFERENCES
Books and Journals
Almajali, D.A. and Tarhini, A., 2016. Antecedents of ERP systems implementation success: a
study on Jordanian healthcare sector. Journal of Enterprise Information Management.
Donate, M.J., Peña, I. and Sanchez de Pablo, J.D., 2016. HRM practices for human and social
capital development: effects on innovation capabilities. The International Journal of
Human Resource Management, 27(9), pp.928-953.
Gaztambide-Fernández, R., Nicholls, R. and Arráiz-Matute, A., 2016. For what purpose the arts?
An analysis of the mission statements of urban arts high schools in Canada and the
United States. Arts Education Policy Review, 117(1), pp.29-42.
Liang, C.P. and et. al., 2016. Zonal management of multi-purposes groundwater utilization based
on water quality and impact on the aquifer. Environmental monitoring and
assessment, 188(7), p.431.
Ogbu, S., 2020. New Media Technologies and Childhood Education for Development Purposes
in Africa. In Media and Its Role in Protecting the Rights of Children in Africa (pp. 19-
38). IGI Global.
Yaser, A.Z. and Safie, N.N., 2020. Sewage treatment in campus for recycling purpose: a review.
In Green Engineering for Campus Sustainability (pp. 207-243). Springer, Singapore.
Zhu, J. and Fan, Y., 2018. Daily travel behavior and emotional well-being: Effects of trip mode,
duration, purpose, and companionship. Transportation Research Part A: Policy and
Practice, 118, pp.360-373.