Strategic Plan for Desklib

Purpose of the strategic plan
•The purpose of the strategic plan is make the company more organized.
•The company has to provide more effective strategies that will help the company
to increase its productivity and satisfy the customers on the markets of Sunshine
Coast and Brisbane.
•This will also the company to retain a good number of customers and also
increase the customer base in Sunshine Coast and Brisbane.
• The strategic plan will help the company to deal with the current market
situation.
•The strategic plan helps the company to be a threat for the other competitors in
the same industry and being a new entrant as well as having effecting impact on
the markets of Sunshine Coast and Brisbane will be beneficial for the commonly..
•The strategic plan is formulated in order to make the employees achieve the
goals of the company more easily and initiate good promotional events in the
new markets.

Mission and Vision of the company
• The mission of the company is to achieve the maximum revenue
generation and customers in the new markets of Sunshine Coast and
Brisbane.
• The company has to retain its customers as well as increase the
customer base in the new markets that they are targeting.
• The company aims at entering the new market of Sunshine Coast and
Brisbane so they can reach out to more customers and satisfy them
with their services.
• The vision of the company is very vivid and organized about creating an
effective impact on the customers of Sunshine Coast and Brisbane
• They follow very stringent code of ethics that markets the employees
feel secured and motivated.
• The work allocation of the employees are done in an organized manner.