Qantas Airlines Strategic Management | Report

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Qantas Airlines

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Executive summary
The report has included and discussed the principles and concepts of strategic management of
Qantas Airways Limited. In an organization, strategic management is required for managing the
products and services for the growth and development of the business. The analysis of PESTEL
and SWOT analysis helps the organization to analyze the position of the organization in the
market. Strategic leadership will be analyzed which is adopted by the CEO for making the
business successful. The social responsibilities and managerial ethics practices were discussed
which helps in engaging stakeholders. The current strategies are outlined in the report and
reviewed for creating competitive advantages.

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Contents
Introduction......................................................................................................................................3
Social responsibility.........................................................................................................................3
Managerial ethics.............................................................................................................................3
External environment.......................................................................................................................4
Opportunities and threats.................................................................................................................6
Strengths and weakness...................................................................................................................7
Strategic leadership..........................................................................................................................8
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

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Introduction
In the world, Qantas airway is a strong established Australian airline. It was founded in 1920 and
it is the third oldest airline and it’s headquarter is in Mascot, Sydney in Australia. In the report,
the strategic analysis of Qantas Airlines will be discussed. It provides safe and luxury traveling
services with the help of operational efficiency. The external and internal environment will be
discussed along with the SWOT analysis of the organization. CEO of the organization follows
the strategic leadership which affects the organization and contributes to the success of the
organization. The strategic goal of the organization is to provide the services of the best quality
to customers. The social responsibilities and managerial practices will be analyzed which helps
the organization in becoming successful. The strengths and weaknesses will be analyzed along
with the opportunities and threats to the organization. The internal and external environment of
the organization will be discussed which makes the business successful. The strategic leadership
of the CEO will be analysed which contributes to the success of Qantas Airlines.
Social responsibility
In an organization, the adoption of social responsibilities is considered as essential for engaging
the stakeholders. Social responsibility in Qantas Airways is considered a strategy for providing
new opportunities and giving the essential competitive advantages to rival organizations. Social
responsibility includes taking the initiative for taking up the organization by following the
transcending the legal regulations of the organization. it includes taking the initiative for serving
the society, environment, humanitarian activism and services of the community. They consider
the employees as the key to their success. They provide an appealing, efficient and supportive
working environment for being fair, honest and responsible. They focus on maintaining lasting
working relationships and supporting the employees to go through all stages of life (Vitell,
2015). They enable employees to participate in our business success with generous compensation
and recognize outstanding personal performance.
Managerial ethics
Managerial ethics practices which are followed in the Qantas group is for developing the ethical
standards which include the code of conduct ethics. In the Qantas group, the anti-bribery and
corruption policy is focused as failure to comply with anti-bribery and corruption laws is a