Critical Success Factors, KPIs, Business Strategy and Strategic Alignment for Qantas Airlines

Qantas Airlines

Critical Success Factors for Qantas Airlines
The factors responsible for creating competitive advantage by adding value
to the business corporations of Qantas
CSFs:
• High market share and good brand positioning
• Strong Management
• Various subsidiary lines operating to regional centers
• Technological advancements and innovative leverage of partners
• Connecting more than 1000 destinations internationally
• Partnership with over 25 airlines
• More than 30,000 skilled and competent workforce
• Service Promotions and in-flight services
• Sustainable returns to the stakeholders
• Premium full-service airlines
• Continuous Promotions and In-flight Services
• Effective Route System and non-stop flights
• Unrivalled domestic networks
• Safety at priority (Qantas, 2017)
• World’s leading integrated system
• Proactive engagement with the regulatory and industry bodies
• Group-wide business resilience framework
all these factors contribute to the survival and growth of the business firm in the
International Airlines industry

Key Performance Indicators
KPIs refer to the indicators signaling/indicating the high performances,
desired outcomes, and growth of the firm
KPIs are used for the measurable value to demonstrate on how the firm
effectively use for achieving the business objectives for evaluating the
success of the firm at reaching targets
The KPI are responsible for timely delivery, quality performance, and
low cost operations
KPIs for Qantas Airlines includes
High/maximum return on the investment to the shareholders and investors
High process yields
Low operation costs
Significant profits and revenues
High performing and competence workforce to give valuable performances
High customer satisfaction because of reliable, timely, and cost-effective
customer service delivery
high customer acquisition and retention rates (Qantas, 2011)
Increased online booking rates from the overseas customers