Organisational Structure and Effectiveness in Qantas Airlines

ORGANISATIONAL
STRUCTURE
AND
EFFECTIVENESS

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Contents
INTRODUCTION.................................................................................................................................1
Company’s structure..............................................................................................................................2
Leadership style.....................................................................................................................................3
Companies strategies within Australia and overseas market..................................................................4
Comment on structure and strategies.....................................................................................................5
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................6

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INTRODUCTION
Modern day business has changed significantly and hence it has become essential for the
companies in various industries to ensure that they have an effective organisational structure.
The same is the case in Australia where the organisations need to understand their position in
the Industry and make strategies accordingly. Leadership style plays a very crucial role in the
development of the organisation and achieving goals and objectives of the firm (Grant, 2014).
Airlines industry has extended its reach in the global market. This got possible only due to
the strategies they have made. It has also become essential for the Airlines firms to make an
organisational structure that brings smoothness in their work. Travel and tourism industry has
also empowered airlines industry. Airlines Industry has played a very major role in making
the world a global village (Sridhar, 2011). A lot of technological advancements have been
seen in this industry hence making flights lot safer. Due to lot of turnouts in the Industry there
are large numbers of companies who have come up. This has made business a bit difficult for
the companies that were operational in this industry from past decades.
Qantas Airways is one of the largest airlines by fleet approx. 124, international destinations
around 85 and international flights. It is the third oldest airlines in the world and has been
found in the year 1920. QANTAS stands for Queensland and Northern Territory Ariel
Services. It is also known to be as “The Flying Kangaroo” (Swanson, 2012). Qantas owns
Jestar Airways which is known for their low cost flights that operates in both domestic and
international services from Australia and domestic services within New Zealand and
Australia. Qantas owns a share of 65% in domestic market of Australia and 14.9% of the
international passengers. Its subsidiaries includes QantasLink, Qantas Freight, Jestar
Airways, Qantas Holidays, Qantas ground services, Jetconnect, Express gound handling,
Snap fresh, Q catering. In 2015 it earned revenue of 15.8 billion American dollars and is
having employee strength of 29,596 individuals.
This report illustrates the organisational structure of Qantas Airlines as well as the leadership
style that is followed within the company. It also depicts the strategies that are used by
Qantas Airlines in the domestic and International strategies for the business operations.
Company’s structure
Every organisation has some or the other structure that is somehow unique to them.
Organisational structure plays a very crucial role in their operational mechanism. It is