Company Analysis of Qantas Airways in the Australian Airlines Industry

Running head: COMPANY ANALYSIS
COMPANY ANALYSIS
Name of the Student
Name of the University
Author Note

1COMPANY ANALYSIS
Table of Contents
1. Introduction to the industry........................................................................................2
2. About the company....................................................................................................2
2.1 One aspect of the company which it excels at.....................................................2
2.2 Another aspect of the company which it excels at...............................................3
2.3 One aspect of the company which is criticised....................................................3
3. Conclusion and recommendations.............................................................................4
References......................................................................................................................5

2COMPANY ANALYSIS
1. Introduction to the industry
The Australian Airlines based industry is highly competitive in nature and is heading
towards more aggressive price based wars which have led to the increase in the competition
levels. The two largest players of the airlines industry of Australia are mainly Qantas
Airways and Virgin Airlines. The organizations have thereby taken part in highly aggressive
price based wars in order to attract the customers in an effective manner. The price based
competition has been able to affect the operations of the industry in a huge manner. The
airfares have been slashed down based on the effective price based wars that are going on
between the top organizations (Holt 2016). The company which has been considered for the
analysis in this report is Qantas Airways which is considered to be flagship airlines based
organization of Australia.
2. About the company
Qantas Airways is considered to be the flagship airlines based organization of
Australia which has been able to provide the best levels of services to the customers. The
company has been able to develop the topmost position based on the fleet size that has is
maintained in the country. The organization was established in the year 1920 and its
international operations had started in 1935. Qantas Airways is mainly based in Sydney and
has acquired more than 60% of the total shares in Australian airlines industry. The different
subsidiary organizations of Qantas operate in different parts of the world and the international
operations are thereby conducted in an effective way (Qantas.com 2018).
2.1 One aspect of the company which it excels at
The major positive aspect of operations of Qantas Airways in the industry is based on
the customer centric approach that has been taken by the company. The customers of the
company have always been provided with utmost levels of priority in order to fulfil their
needs effectively. The needs of customers have been kept at the top of all other operations
which of Qantas in the airlines industry. The transport organizations always need to consider
the various needs of people in order to develop the effective operations. The solutions which
have thereby been developed by the company based on specific needs of the consumers will
prove to be the most effective for proper operations of Qantas Airways (Hussain 2016).
The organization is thereby able to develop innovative solutions to the issues which
are thereby being faced by the customers. The major priority of the company is thereby based