Strategic Analysis of qantas airlines PDF
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Added on 2021-06-18
Strategic Analysis of qantas airlines PDF
Added on 2021-06-18
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Running head: STRATEGIC ANALYSIS OF QANTAS AIRLINES STRATEGIC ANALYSIS OF QANTAS AIRLINES Name of the Student Name of the University Author Note
STRATEGIC ANALYSIS OF QANTAS AIRLINES 1 Executive SummaryThis report is based on the analysis of the organizational structure and leadership style of anorganization. The company that has been taken into consideration for this analysis is QantasAirways which is a low cost airline organization in Australia. The organization has alsoformed a unique competitive position in the market with the help of the different types ofservices that it offers to the customers in the market. The different range of services help incatering the needs of customers belonging to different groups. The organizational structureand leadership style of Qantas has been analysed in the report. The effectiveness of variousstrategies have also been discussed in the analysis.
STRATEGIC ANALYSIS OF QANTAS AIRLINES 2Table of ContentsIntroduction....................................................................................................................3Organizational structure of Qantas Airlines...................................................................4Leadership style of Qantas Airlines...............................................................................4Strategy of Qantas Airlines in Australia and overseas...................................................7Recommendations based company structure and strategies..........................................8Conclusion......................................................................................................................9References....................................................................................................................10
STRATEGIC ANALYSIS OF QANTAS AIRLINES 3IntroductionThe fundamental aspects that are related to the successful operations of anorganization are mainly, the structure of the organization, the marketing strategies that havebeen implemented by the company and the leadership style that is followed by the managers.The organizations need to set up the accommodative structure and the appropriate structurewith the help of the effective style of leadership (Morschett, Schramm-Klein and Zentes,2015). The company thereby needs to have a clear understanding of the goals, mission andthe objectives. The organization that is taken into consideration for this analysis is QantasAirways Limited. This company operates in the airlines industry and has its origin in theAustralia. The structure of the company, the domestic and international strategies and theleadership style of Qantas Airways will be analysed in the report (Ashton, Lloyd andWarhurst 2017). Qantas Airways is considered to be a leading airlines organization in Asia-Pacificregion. This company also belongs to the category of the ten biggest airlines basedorganizations in the entire world. The organization has established greater than 81connections which links around forty destinations in the world. Qantas has been able toengage in various local airlines based services in New Zealand and Australia (Qantas.com.2018). The company serves greater than 30 million customers in the whole world along withits subsidiary organizations. Qantas has also earned the membership of the alliance of globalairlines. The major services that are provided to the companies include, freight services,corporate services and the loyalty programs and memberships. The employee base of thecompany contains more than 28,000 members on a global basis. The services that areprovided by Qantas Airlines are quite famous in New Zealand and Asia (Qantas.com. 2018).
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