Marketing Mix of Qantas Airways

Marketing mix of Qantas
airways

Products or people factor of
marketing mix
Product - Product factor is
considered to be the offering of
the company which is provided to
customers.
People - The people factor of
organizations mainly consists of
the employees and the customers
(Huang & Sarigöllü, 2014).

Products or people factor of
Qantas airways
Product - Qantas is considered to be
the flagship airlines organization in
Australia. The major focus of the
company is based on the service
quality and comfort provided to
customers. The second aspect is the
safety (Huang & Sarigöllü, 2014).
People - Qantas is able to provide its
services in an effective manner to the
consumers with the help of its
employees or human resources
(Pavlou & Stewart, 2015).

Quality of product and people
factor of Qantas
The products that are offered by Qantas to the customers are
considered to be of high quality. The company has been able to develop
its position in the industry with the help of high levels of services
offered to their consumers. The product factor of Qantas Airways is
thereby considered to be good.