This presentation discusses the marketing mix of Qantas Airways, focusing on the product and people factors, quality of product and people factor, physical evidence based factor, and recommendations based on these factors.
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Marketing mix of Qantas airways
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Products or people factor of marketing mix Product-Productfactoris considered to be the offering of the company which is provided to customers. People-Thepeoplefactorof organizationsmainlyconsistsof the employees and the customers (Huang & Sarigöllü, 2014).
Products or people factor of Qantas airways Product - Qantas is considered to be theflagshipairlinesorganizationin Australia.Themajorfocusofthe companyisbasedontheservice qualityandcomfortprovidedto customers. The second aspect is the safety (Huang & Sarigöllü, 2014). People - Qantas is able to provide its services in an effective manner to the consumerswiththehelpofits employeesorhumanresources (Pavlou & Stewart, 2015).
Quality of product and people factor of Qantas TheproductsthatareofferedbyQantastothecustomersare considered to be of high quality. The company has been able to develop its position in the industry with the help of high levels of services offered to their consumers. The product factor of Qantas Airways is thereby considered to be good.
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Recommendations based on product or people factor Product – The company has been able to satisfy the customers with the help of its products. People - The organization can thereby improve the services by offering training to the employees.
Physical evidence based factor of marketing mix The physical evidence is based on thepresenceofthebrandin differentareas.Theconsumers cantherebymaketheir judgementsinaneffective manner with the help of physical evidence of the operations of the different organizations (Liu et al. 2017).
Physical evidence based factor of Qantas airways QantasAirwayshasitsphysical presence in different areas with the help of its website, aircrafts and boarding passes (Qantas.com, 2018).Thephysicalevidenceis further provided by the company with the help of its clean aircrafts andthewebsitewhichhelps Qantas to reach greater number of people within less amounts of time.
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Quality of physical evidence factor of Qantas The physical evidence which has been created by Qantas in the airlines industry of Australia is thereby considered to be effective in nature. The physical presence of the company has helped it to reach the different customers easily with the help of its proper services.
Recommendationsbased on physical evidence of Qantas Airways The physical evidence of the company can thereby be increased with the help of its website. The organization needs to make improvisations in the website so that it is able to increase its international presence in an effective manner. The increase of international presence can play a major role in increasing the levels of profitability of Qantas.
References Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to marketoutcome, brandequity,andthemarketingmix.In FashionBrandingandConsumer Behaviors(pp. 113-132). Springer, New York, NY. Liu, Y., Li, K. J., Chen, H., & Balachander, S. (2017). The effects of products’aesthetic designondemandandmarketing-mixeffectiveness:Theroleofsegment prototypicality and brand consistency. Journal ofMarketing, 81(1), 83-102. Pavlou, P. A., & Stewart, D. W. (2015). Interactive advertising: A newconceptual framework towards integrating elements of the marketingmix. In New Meanings for Marketing in a New Millennium(pp. 218-222). Springer, Cham. Qantas.com (2018). Fly with Australia’s most popular airline | Qantas AU.[online] Qantas.com. Available at: https://www.qantas.com/au/en.html[Accessed 26 Sep. 2018].
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