Critical Success Factors and Key Performance Indicators of Qantas

This presentation discusses the critical success factors and key performance indicators of Qantas, including capacity flexibility, underlying profit before tax, well-protected routes, return on invested capital, low-cost structure, and change in operational policies. It also includes a strategic map for long-term objectives and a balanced scorecard with initiatives for financial, customer, internal business process, and learning growth perspectives.

ACC203 Management
Accounting
Major Assignment
PART B

Critical success factors and Key performance
indicators of Qantas
Critical success factor
 Capacity flexibility
 Well-protected routes to develop their network
 Low-cost structure
Key performance indicators
 Underlying profit before tax of company
 Return on invested capital
 Change in operational policies

Strategic map for long-term objectives of
Qantas

Balance scorecard
Factors Measures Initiatives by Qantas Airlines
Financial perspective  Increase in shareholder wealth
 Optimum capital structure
 Reduced cost of operations
To keep debt range of $5.1 billion and
$6.3 billion
To create a threshold of return on invested
capital of 10%
To reduce operating costs
Evaluating capital structure to keep it in
optimum ratio to optimize financial cost
To provide dividend and capital advantage
Cost control and hedging strategies
Customer perspective  Punctuality
 The advantage of domestic network
Change in satisfaction %
Increase in customer base
Monitoring schedules and staff
performances
Linking remote routes to network area
Internal business process
perspective
 Operations safety
 Operational efficiency
Good reports from the Health and safety
committee
Increasing productivity
Improvising safety standards
Implementation of new technologies
Learning growth perspective  Strengthen workforce
 Retention of talent
Reduction in employee turnover ratio
Increase in % satisfied employees
Training and Development Programs
Employee retention

References
 Annual report of Qantas, (2017). [Pdf]. Retrieved from <
http://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw
/file/annual-reports/2017AnnualReport.pdf>.
 Annual report of Qantas, (2018). [Pdf]. Retrieved from <
http://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw
/file/annual-reports/2018-Annual-Report-ASX.pdf >.

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