Qantas: Ethics & Corporate Social Responsibility Report

RUNNING HEAD:REPORT: ETHICS & CORPORATE SOCIAL RESPONCIBILITY
qANTAS
ETHICS & CORPORATE SOCIAL RESPONCIBILITY
Student
6/12/2018

ETHICS & CORPORATE SOCIAL RESPONSIBILTY 1
EXECUTIVE SUMMARY
Corporate social responsibility refers to an organisation’s responsibility towards the society
and environment in which it operates. With growing awareness business organisations
nowadays are taking responsibility of their impact on community and environment. Business
organisations borrow a lot of resources from the society and sell their products to the
customers in order to earn profit hence it becomes their moral obligation to share what they
earn with the society.
This report highlights corporate social responsibility taken up by Australian corporate giant
Qantas Airlines limited. The code of ethics followed by Qantas are commendable, the way
Qantas operates with all its ethics and values while being a leading aviation company is what
society admires. Qantas’ zero tolerance for corruption, its non-negotiable values and its
initiatives for the welfare of the society all add up to make it an ideal corporate citizen. When
analysed in the light of Caroll’s model it turns out that Qantas has been performing well with
respect to all four areas of responsibility i.e. ethical, legal, economic and philanthropic.
Every business organisation has some key stakeholders, and stakeholders have some
expectations from the organisation. In case of Qantas Airlines limited its vision is created in a
manner that it puts communication with stakeholders as their priority, Qantas with its
business policies is able to meet all the expectations by its stakeholders.

ETHICS & CORPORATE SOCIAL RESPONSIBILTY 2
Contents
EXECUTIVE SUMMARY...........................................................................................................................1
INTRODUCTION.....................................................................................................................................2
OBJECTIVE OF THE REPORT...................................................................................................................3
METHODOLOGY.....................................................................................................................................3
What is CSR?..........................................................................................................................................3
CAROLL’S PYRAMID...........................................................................................................................4
STEVEN WATRICK AND PHILIP COCHRANS TYPOLOGY......................................................................5
KEY STAKE HOLDERS OF THE GROUP.....................................................................................................6
STEPS TOWARDS ENVIRONMENT..........................................................................................................7
HUMAN RIGHTS.....................................................................................................................................7
CORPORATE GOVERNANCE STURCTURE...............................................................................................7
PHILANTHROPHY...................................................................................................................................8
CONCLUSION.........................................................................................................................................8

ETHICS & CORPORATE SOCIAL RESPONSIBILTY 3
INTRODUCTION
With growing awareness a lot of organizations today, are contributing towards CSR. One
such organisation is Qantas, an Australian airline company which not only believes in the
concept of CSR but has been taking innovative steps towards environment sustainability
since its foundation in Queensland. Qantas is one of the leading airlines, started in 1921,
Qantas has very well integrated its business objectives with its obligations towards society.
For instance, business objective of Qantas group is to be a leading airline committed to
environmental sustainability.
Following report will be inclusive of the meaning of corporate social responsibility, CSR
activities conducted by Qantas group, its initiatives towards the betterment of environment,
community, customers, and shareholders. The report will also highlight corporate governance
structure of the company, the ethics and the values held by the group, and it will also put
forward company’s actual CSR performance in the light of Caroll’s pyramid and Watrick and
Cochran’s CSR model.
OBJECTIVE OF THE REPORT
The objectives of the following report are-
1. To identify and analyse Qantas’ CSR activities in the light of Carolls pyramid and
Watrick and Cochran’s model of corporate social performance.
2. To understand corporate governance structure of the company.
3. To analyse how company responds to stakeholder’s expectations and,
4. To identify the gaps between realised and espoused CSR performance of the
company.
METHODOLOGY
There are two types of methods which can be used to conduct research first is by using
primary sources for data collection and second is using secondary sources for collection of
data.
For the following report secondary sources have been used, such as-
 Books
 Annual reports of the company (sustainability report and financial report of Qantas
airlines limited)
 Published documents (Qantas airlines limited: Business practices document, corporate
governance statement etc.)
 Websites