logo

Qualitative and Quantitative Research in Business Enterprise

   

Added on  2021-01-02

9 Pages2444 Words100 Views
QUALITATIVE REPORT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Role of effective research design and features of qualitative research..............................12. Thematic analysis ..............................................................................................................33. Key findings and implications of analysis .........................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONManagement of business enterprise is analysed as important as it involves variousplanning and controlling tool which assists the management in making changes in theoperational activities for increasing profitability (BNS and HV, 2013). In this competitivebusiness scenario, firms need to formulate and implement appropriate policies and strategieswhich support them to sustain its position in market for longer time duration. Present report isbased on analysis of role effective research design and important characteristics of qualitativeresearch. Further, thematic analysis have been conducted for identification of present thinkingand trends in future in particular area of business and operations management. 1. Role of effective research design and features of qualitative researchQualitative research is essential kind of research methodology that usually takesassistance of various theories and essential models for carrying out research in coherent andlogical manner. This will not involve numerical measurement tools for identification ofanswers of research questions. It is considered as analytical methodology used for conductingstudy which gather comprehensive data related to research topic. Research Design: It is considered as overall strategy which is selected by scholar forintegration of different components of the study in the effective and logical way, therebyensuring that scholar will properly resolve the research problem (Neuman, 2013). Usually thereare various kinds of research design like Exploratory, descriptive, exploratory etc.In this research, researcher has intended to gain support of proper descriptive research designas it supports in analysis of actual situations. Further, researcher will tend to avoid rigid designswhich is able to complexity and remove responding important opportunities. In addition,method of descriptive research is utilized by scholar to undertake an In-depth analysis inaccordance with the topic so that researcher will be able to explore the important ideas(Panneerselvam, 2014). This study included human participants as they possess knowledgeabout real life and it will be able to determined about present situation of workplace. Data collection: Collection of data is essential method of qualitative research strategy which is used tocompletion of research project. It is also considered as process of gathering data through varioussources for completion of research effectively. Usually there are two important methods of datacollection such as primary and Secondary method.1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Features of Qualitative Research
|9
|2455
|254

Research Ethics and Application Form
|5
|748
|451

Applying Critical Reflective Practices
|6
|739
|75

DN 15
|4
|372
|82

Concepts of Brand Communication
|4
|980
|384

Critical comparison of different types of research
|7
|1307
|79