Impact of Advance Technologies on Guest Experience in Hospitality Industry

This research proposal aims to identify the impact of using advance technologies on guest experience within the hospitality industry, with a focus on Hilton. The study will explore the concept of advance technologies, the relationship between digitalized technologies and guest satisfaction, challenges faced by Hilton in using digital technology, and strategies used by Hilton to enhance guest experience. The research will use qualitative research methods and thematic data analysis.