Technology in the Hospitality Industry

Technology in the hospitality
industry
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EXECUTIVE SUMMARY
Main purpose of this dissertation is “To explore types of technologies used by hospitality
industry for attracting larger base of customers”. For this dissertation Hilton is a chosen
organisation that work within hotel sector. There are different activities were completed by
researcher with purpose of achieving each objective successfully. Literature review has been
completed by using secondary sources which are articles, books, journals, publication research
and many other sources. Research methodology has been done by using different types of
methodologies which are deductive approach, positivism philosophy, quantitative research,
questionnaire, cross-sectional approach, primary and secondary research etc. These are effective
methodologies used for achieving all objectives in successful manner. Data analysis has been
completed by using research analytical technique i.e. frequency distribution analysis. This
technique helped in evaluating of quantitative information within less period of time. Conclusion
has been completed by explaining all information in clear and systematic manner.
Recommendation has been given by improving topic and attaining each objective successfully.
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Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................7
RESEARCH METHODOLOGY..................................................................................................12
ANALYSIS OF RESULTS/FINDINGS.......................................................................................15
CONCLUSION..............................................................................................................................24
RECOMMENDATION.................................................................................................................25
REFERENCES..............................................................................................................................27
APPENDIX....................................................................................................................................28
Questionnaire.............................................................................................................................28
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INTRODUCTION
Hospitality industry is defined as broader field and everyone has a common idea of the
kinds of businesses that come as brands of hospitality. In a simpler words hospitality industry is
referred as type of services and businesses connected to satisfaction and leisure of customer. The
hospitality has basic aspect which deals with providing luxury, experiences, enjoyment and
pleasure to their customers and guests (Jones, Hillier and Comfort, 2017). It is an service
industry which has parks with different themes, planning of events, lodging, transportation, drink
and food service. It mainly has bars, restaurants, ecolodges, resorts and hotels. The core goal of
hospitality industry is providing out products and services to individuals which help in recreating
and assisting the wellbeing of individuals. It has multiple activities to do but the main motive is
to provide satisfaction with the high quality service (Mooney, 2016).
The industry has a simple activity that makes other people feel welcomed with making
them comfortable and doing things that are entertaining. Every establishment included in
hospitality industry has the significant goal of providing experiences that are enjoyable. The
atmosphere provided by this industry is very calm and welcoming, this industry has facilities like
amenities that are convenient like valet parking, extra discount and many more. Profitability and
revenue of hospitality industry mainly depend upon the the level of satisfaction and enjoyment
felt by their customers and guests (Kloutsiniotis and Mihail, 2020).
Technology refers to the tools and methods which help hospitality industry to grow and
develop globally. Advance technology is adopted by this industry to operate in an effective and
efficient manner and it also assist in increasing the performance of employees with improving
the performance of organisation.
Research Aim and Objectives
Research Aim
“To explore types of technologies used by hospitality industry for attracting larger base
of customers”. A study on Hilton
Research Objectives
 To identify the types of technology used by hospitality industry.
 To determine the significance of those technologies in attracting larger number of
customers.
 To examine different ways for attracting customers towards the Hilton.
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 To ascertain challenges that would be faced by Hilton without the use of technologies.
Research Questions
 What are the different types of technology used by hospitality industry?
 What is the significance of those technologies in attracting larger number of customers?
 What are the different ways for attracting customers towards the Hilton?
 What are the challenges that would be faced by Hilton without use of technologies?
Rationale of the research
The main objective behind conducting this research is to explore the challenges that
would be faced by Hilton if they do not use technologies and to determine different types of
technology used by hospitality industry for attracting larger base of customers. This research
focuses on exploring various type of technologies adopted by the hospitality industry to attract
more and more number of customers. The another motive for conducting this research is to attain
different objectives from two different perspectives. The two perspectives are known as:
Personal and professional perspective. In respect of personal perspective this research assisted
me in determining different types of technologies which has increased my knowledge regarding
technologies that are latest and are adopted by hospitality industry. The another benefit with this
research is exploring different technologies that would assist in making operations more
convenient. In respect of professional perspective this research assisted me in understanding the
challenges and issues that can arise in hospitality industry if they do not adopt technologies
which would also help me in my professional career. While doing my job in future if such
circumstances appear then I would be able to resolve such issues in a successful and systematic
manner. The another benefit with current research is it assists in addressing issues with different
ways and techniques in a successful way.
Scope and limitations
With the help of current research, various hotels, ecolodges and restaurants would
understand the importance of technology. This research assists these organisations to know about
different technologies available and adopted by competitors of these organisations in the market.
This research would also accommodate in determining the importance of technology in attracting
large number of customer, so with this information organisation would do large investment in
latest and advance technology. So they can also attain existing customers and attract new and
potential customers. In this research, researcher also investigated about other methods and ways
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which assist in gaining more customers. This would also prove beneficial for organisations
because they would also apply such methods so they can also attract more customers. This
investigation also showed the various issues that are faced by hospitality industry if they do not
make investment in technologies which would make other companies aware about the
consequences if they miss out usage of technologies.
There are also some limitations that are faced by researcher while conducting some
research are: in this research people and organisation are involved, researcher faced the issue of
limited reach to information from participants because of this limited reach, investigator had to
again make the structure of research in a new manner but researcher tried their best in getting
authenticate and reliable data. The another limitation is lack of time, researcher has to collect,
analyse and meet the last date of research project submission. Researcher had to measure and
make changes in the research as per the requirement within a limited given time period.
Researcher has the responsibility to achieve all objectives of research before deadline because if
any changes are required then they can be met within deadline. The another limitation faced by
investigator is disputes aroused through personal and cultural problems. Employees were
manipulative with their answers, opinions and views and they were not giving their full support
and contribution towards investigator while conducting the research because of that carrying and
gathering information became difficult task for researcher. To avoid such problems researcher
should clearly explain their motives and objectives to the people so they can gather data in an
effective and efficient manner.
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