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Impact of Quality Management Practices on Customer Satisfaction and Retention - Research Proposal

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Added on 2023/06/15

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AI Summary

This research proposal aims to analyze the impact of total quality management practices on customer satisfaction and retention in Unilever. The proposal includes a literature review, research methodology, and timeline. The chosen company for this project is Unilever, a multinational corporation for selling different products including foods, beverages, and cleaning agents.

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Impact of Quality Management Practices on Customer Satisfaction and Retention - Research Proposal

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