Impact of Quality Management Practices on Customer Satisfaction and Retention - Research Proposal

Research Proposal
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Title- Impact of quality management
practices on customer satisfaction and
retention
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Table of Contents
Introduction ....................................................................................................................................4
Background of the research........................................................................................................4
Research Aim and Objectives.....................................................................................................4
Rationale.....................................................................................................................................5
Literature review..............................................................................................................................5
Research Methodology....................................................................................................................6
Time line..........................................................................................................................................8
Conclusion ......................................................................................................................................9
References.....................................................................................................................................10
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