Quality Management in Event Management Industry

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Quality Management
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Quality Management
Contents
Introduction.................................................................................................................................................3
Identification of current practices, issues, and trends..................................................................................3
Definitions of quality services.................................................................................................................3
Relevant approaches to quality management...........................................................................................4
Issues in implementation of approaches to quality management.............................................................5
Literature review on the trends in quality management system...............................................................6
Influence of quality management practices.................................................................................................7
Customer satisfaction..............................................................................................................................7
Aspects of quality management practices................................................................................................7
Recommendations.......................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Quality Management
Introduction
The concept of quality management is referred to a formalized mechanism that is
documenting the process, methodologies and the obligations for the accomplishment of the
quality standards and pre-determined objectives. The QMS (quality management system) aids
the business entity in directing and coordinating the business practices for meeting the customers
and the regulatory fulfillment. This mechanism also brings enhancement in the effectiveness and
efficiency on a continuous basis of the operations executed within the organizational structure
(Kotler, 2015). ISO 9001:2015, the international standard specifying requirements for quality
management systems have been considered as one of the most prominent approaches for the
quality management mechanism. In simple terms, quality management is the process that has
been referred to the business approach or the process of balancing and maintaining the safe
amount of quality in the products and services and this will offer the maximum level of
satisfaction to the consumers. The concept is focused towards offering the customer with the best
quality services to the consumers. The below-presented analysis has executed the concept of total
quality management for Seven events is one of the leading brand names in the UK. The report
has been demonstrated for developing awareness of the concept of quality management in the
concerned industry.
Identification of current practices, issues, and trends
Definitions of quality services
On the basis of the research executed by Kotler (2015), that the term service is an activity
that can be offered by a party to another one and that is required to be intangible and cannot
affect any ownership. The service offered may be related to the tangible or intangible product.
According to Wilson et al., (2016), it has been mentioned that service quality has been referred
as the term that is a process of focused evaluation reflecting on the perception of the customer of
the particular magnitudes of service. The dimensions are reliability, responsiveness, assurance,
empathy, and tangibles etc. The assessments offered to the consumer's aid the business operators
in the quick identification of the problems, bringing improvements in the quality of the service
offered, and better assess clients expectations.

Quality Management
Relevant approaches to quality management
Maintaining quality and providing same to the consumers is one of the crucial and a
significant task for any of the business entity. Quality of the products and the services offered to
the consumers is one of the biggest factors that lead to the attainment of satisfaction. As
mentioned in the present scenario, 7 events is an event management company and are offering
services to the clients (Kerzner and Kerzner, 2017). The mission of the business entity is to
motivate the workforce so as to find the best way for contributing and enhancing the events.
Moreover, the business corporation can make use of various approaches for managing quality of
the services offered by them. The below mentioned are the approaches that can be adopted by
Seven events company for bringing improvements and enhancement in the quality:
1. Total quality management
Total quality management is the approach that has been made concerned for bringing
improvements in the quality and performance that will fulfill or exceed the expectations of the
customer. Seven events can make adoption of this approach by integrating all the quality related
functions and methodologies throughout the business corporation (Hammoudeh, 2016). The
concept of TQM oversees the overall quality measures that can be used by the business
corporation and includes management of the quality, designing and developing, quality control
and maintenance, improvement and quality assurance. All the quality measures are taken into
account at all levels and that involves all the employees of the organization. The TQM process
has been defined as the management of initiatives and methodologies that are made focused on
attaining the delivery of quality products and services (Murray 2017). There are some principles
of this approach that should be adhered by seven events for a successful implementation and
working of the approach of TQM:
 Executive management: The senior authorities or the top management should be held
liable for acting the main drivers for TQM and also should be indulged in creating an
environment brings success as outcomes.
 Training: Training sessions should be organized for the workforce on regular basis
regarding the concepts and methods of quality (Tarapiah, Aziz and Atalla, 2015).
 Customer focus: Improvements and developments in the will bring enhancements in the
level of customer satisfaction.