This report covers quality improvement strategy in company in order to solve various issues and problems including total quality management, quality control, quality assurance as well as sustainability of culture of quality. The company should implement total quality management strategy to maintain the quality of their product and services. They should use various tools like cause and effect analysis, quality assurance, quality control, inspection, process analysis, quality system, and continuous improvement to improve their quality. The company should also focus on sustaining a quality culture by promoting teamwork, staff empowerment, quality leadership, quality teams, and business operations systems.