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[SOLVED] Past Paper: Time Series Analysis

   

Added on  2020-09-03

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Quantitative Analysisfor MarketingManagement
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Table of ContentsINTRODUCTION...........................................................................................................................3RECOMMENDATION...................................................................................................................7REFERENCES................................................................................................................................9Appendix 1.....................................................................................................................................10
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INTRODUCTIONQuantitative analysis is an essential aspect that deal with the concept which assists intaking a note of numerical values to a variable. This model is further aimed at the develop in-depth knowledge of the behaviour of consisted variables. Corrugated paper sales(CPS) is wellknown as paper manufacturer company which is situated in Manchester UK. They are supplyingpaper products to various merchants and packaging companies for so many years. For betterunderstanding of their products quality and customer perceptions, CPS wants to conducts asurvey over the existing customers of the company. The data is being collected from taking 200samples of purchasing managers from firm buying from CPS. For instant satisfaction with CPS,the results would be helpful in making decision about whether strategic alliance or partnership issuitable for expanding their business in various marketplaces (Dekker and et. al., (2013). According to the mentioned information about CPS products that this company isproviding re-cycle able environment friendly packing materials. Goods are more versatile andcost efficient techniques to transport, protect and secure wide range of items. After purchased byWest Bromwich-based CBS packaging group they have relocated their business operations bysetting long term base in a 27000 Sq. ft. The main part of the company to sell paper products totwo primary market segment such as magazine sector and book publishing company. CPS wantsto create better understanding of customer characteristics and relationships among theirperception of CPS. In order to formulate this level of knowledge under this condition, a researchof existing customers of the firm. The information is gather from 200 respondents from firmspurchasing from CPS (Tayur, Ganeshan and Magazine, (2012). There are two types of data collectionresearch is being done. These are mentioned underneath:(a): The first types of data reflect characteristics of the respondents which consists of informationlike:Size of the customersLength of the purchase relationship(b): The second type of data was based on the perception of CPS's performance over 13attributes.Research survey is the most common method of gathering data regarding population ofinterest. There are various types of survey and modes to deal with them. Basically, two of themain features of survey:4
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