Quantitative Data Analysis Methods for Research: Sample Size, Data Analysis Procedure, and Correlation Analysis
VerifiedAI Summary
This article discusses quantitative data analysis methods for research including sample size, data analysis procedure, and correlation analysis. It presents two articles on brands in business context which have used the quantitative methodology. The article provides suggestions and limitations of the studies. It also gives insights into the impact of consumer loyalty and attachment on brand equity and the impact of brand awareness and loyalty on brand equity.