Change Analysis for Queensland Leisure Goods

This report analyzes the opportunities for change and improvement in Queensland Leisure Goods, a family-owned business that manufactures leisure goods. The report identifies the strengths, weaknesses, opportunities, and threats of the company and proposes strategies to prioritize the opportunities for change and improvement. The report also discusses the stakeholders that will be consulted and the change management project plan using the ACM change model. The report concludes with strategies to communicate the change to all relevant stakeholders and the importance of motivation in implementing change.

CHANGE ANALYSIS

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Contents
Introduction.................................................................................................................................................2
Part 1-..........................................................................................................................................................2
Answer 1.....................................................................................................................................................2
Answer 1(a)-............................................................................................................................................2
Answer 1(b)-...........................................................................................................................................3
Answer 1(c)-............................................................................................................................................3
Answer 2.....................................................................................................................................................3
Answer 3-....................................................................................................................................................4
Answer 4-....................................................................................................................................................4
Answer 4(a)-............................................................................................................................................4
Answer 4(b)-...........................................................................................................................................5
Answer 5-....................................................................................................................................................5
Answer 5(a)-............................................................................................................................................5
Answer 5(b)-...........................................................................................................................................5
Answer 6-....................................................................................................................................................6
Answer 7.....................................................................................................................................................7
Answer 7(a)-............................................................................................................................................7
Answer 7(b)-...........................................................................................................................................7
Answer 7(c)-............................................................................................................................................7
Answer 8.....................................................................................................................................................7
Answer 8(a)-............................................................................................................................................7
Answer 8(b)-...........................................................................................................................................7
Answer 9.....................................................................................................................................................8
Answer 9(a)-............................................................................................................................................8
Answer 9(b)-...........................................................................................................................................8
Part-2...........................................................................................................................................................9
Answer 1-....................................................................................................................................................9
Answer 2-....................................................................................................................................................9
Answer 3-....................................................................................................................................................9
Answer 3(a)-............................................................................................................................................9
Answer 3. (b) -.......................................................................................................................................10

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Answer 3. (c)-........................................................................................................................................10
Answer 3. (d)-........................................................................................................................................11
Answer 3. (e)-........................................................................................................................................11
Answer 4-..................................................................................................................................................12
Answer 4(a)-..........................................................................................................................................12
Answer 4. (b).........................................................................................................................................12
Answer 4. (c).........................................................................................................................................12
Answer 5-..................................................................................................................................................13
Answer 6-..................................................................................................................................................13
Conclusion.................................................................................................................................................14
References.................................................................................................................................................15

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Introduction
Queensland leisure goods is a family and home-made company business. It has been continuing
since last 75 years to manufacture leisure goods. Queensland has proved to provide full time
employment to people and also commits to provide good quality products. The company follows
a good business model. The company follows patriarchal leadership style. QLG ensues that
quality business model is the main reason of success. All the decisions related to buying,
production and design decisions are announced centrally. The focus of QLG is to shift the
consumer tastes. In the below report, the opportunities related to change and making
improvements are identified. The discussion continues how managers take various steps to
utilize the opportunities.
Part 1-
Answer 1.
Answer 1(a)-
SWOT analysis of Queensland leisure goods-
Strength
 QLG has good reputation due to commitment of quality products.
 QLG produces unique and hand-made apparels.
 The centralized decision making and patriarchal leadership style contributes to quality
business model of the company.
Weakness

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 QLG has not considered the rapid shift of consumers because the rivalries have started
outsourcing new technologies.
 QLG`s shelves were not sold yet and was full. QLG had to sell the whole stock at very
low prices to clear off the stock and retrieve the fresh arrivals. QLG has to impose heavy
discount that costs to company heavily.
Opportunities
 With the changing trends, “outdoor rooms” has become highly popular for operating
business activities. The company has the opportunity to consider an outdoor room as a
renovation plan.
 The company has the opportunity to outsource new technology, which will help the
company to reduce the overall production cost.
Threat-
 With the increasing rivalry and cut-throat competition, company might face reduction in
its overall market share and profitability at large.
 the chronic delays is not able to overcome faults in product`s designs. According to
fashion, no company can release outdated materials. But due to untimely supply, QLG
has to re-release the previous season`s stock.
Answer 1(b)-
Opportunity for change
1. Population growth is stuck for QLG`s footprint at 1%. The company should offer more
variety to increase the footfall of customers.

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2. The company should contact with appropriate suppliers, because it has suffered from
supply of faulty and damaged goods.
Answer 1(c)-
Opportunity for improvement
1. QLG should focus recruiting fresh blood. It should help to restructure the management
workforce.
2. The company can try to become competitive in comparison to its existence because there
are less number of ventures in this sector.
Answer 2.
Efforts to prioritize the opportunities for changes and improvement with input from
managers-
Managers have to make new business strategies to accomplish the changes to improvement.
Managers define practical BPM (business process management) strategies to identify how these
changing and improving processes will continue. Selecting process should be guided by basic
principles. Reportedly, only 20% organizations have the potential to bring unique competitive
advantages. Identify the corporate strategies to develop change management models. Manager
should strive to make roadmaps for improvements. To increase the footfall in the stores, the
manager should make marketing plans. As far as the technological development is concerned,
directors should adopt new machinery and implement them so that they can expand their target
market.
Answer 3-
The testing and trialing of your new ideas will be supported-

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Management would approve the new product after testing and trailing. The top manager would
ask the production managers to make appropriate prototype, model, and sample of a product.
Sales manager would make marketing strategies such as advertising campaigns to distribute
these products to customers. When the customer start preferring the new product. The testing of
new hand-made goods will be proved when the quality testing is successful. These prototypes are
tested through various processes such as demo of a washing powder and how it assists in
cleaning the cloth so smoothly, without spoiling the quality of the cloth (Hadzhikoleva, &
Hadzhikolev, 2016).
Answer 4-
Simple risk assessment and a cost-benefit analysis
Answer 4(a)-
Opportunity for change- The CEO wants to reform culture and change organization`s
existing business model. The organization needs to restructure organization structure by
recruiting new people for emerging new business roles.
Answer 4(b)-
Opportunity for improvement- Technology is an efficient way to reduce the overall cost
of production. To achieve cost effectiveness in a production, once the sample of hand-made good
is ready, the copy of hand-made good can be produced fast through machines (Bromiley,
McShane, Nair, & Rustambekov, 2015).
According to the case study, the organization should change maximize stock of footwear
to increase the footfall of the customers. The risk associated with the increasing the footfall of
customers, the customers who seek for various apparels will find it difficult. In order to reduce

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the cost, company will increase the production of hand-made apparels, which may not match
fashion trend (Yang, Huang, Hsieh, Yu, & Lai, 2016).
Answer 5-
Stakeholders that will consult to identify requirements and opportunities for changes that
support organizational objectives-
Answer 5(a)-
The CEO of the company managed to think of large-scale changes such as restructuring
the organizational structure, changing hierarchy control to make organization adapting and
flexible, which will help the company to restore market share and achieve organizational
objectives. Employees and shareholders who supported the changes as this organization creates
value for stakeholders by achieving growth above the industry average and resulting in increased
rate of GDP by working in a home (Kusrini, Harjanto, & Yuwono, 2015).
Answer 5(b)-
Two experts that would be suitable to seek further advice from-
Consultant advisor- The Consultant advisor advised not only the need to changes in business
model but also the need to improve technology. Technical support in new and low ventured has
become necessary. To develop the skills related to improve and innovate the technology.
Expertise provides training to the employees (Stickle, 2016).
CEO- As per the stated case study, the company need to make culture changes. To achieve a
standing commitment and built confidence among the customers, CEO has been looking forward
to introduce a new business model. The CEO said that the company require fresh blood to bring

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new ideas. The CEO communicated changes to the organization and its stakeholders. CEO could
manage to get a positive response on the part of employees.
Answer 6-
Proposed changes or improvements that are given priority and develop a change management
project plan. As a change management model, the most preferred would be ACM (Arcus Change
Methodology).
Proposed change or
improvement :
Development of technology is the proposed strategy that
needs to be developed.
Objective The objective of developing technology will assist in
constructing appropriate business model. The company
wants to expand its operations that will lead to maximum
production of hand-made products.
Resource and budget
requirements
Financial experts make the cost benefit sheet to identify the
cost incurred to purchase the required asset and other
necessary resources.
Change Methodology The company would start making prototypes sample of a
hand-made product, which would assist in making copies of
the product through proposed technology.
Implementation of
Change Methodology
The company would take the help of technical experts to
conduct training sessions for the workers. The company
would choose to identify what resources are available to
them. Further, it will make motivational strategies to
influence employees. Finally, the company should provide

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the practice environment to employees to use new
technology.
Approval/Reporting
Protocol
The plan of adopting the technology is all set to start. The
testing and trailing of the machine for producing goods
should be enacted.
Answer 7.
Strategies you have developed to communicate the change to all relevant stakeholders-
Answer 7(a)-
Employees must be provided with the training sessions to adopt the technology change.
Answer 7(b)-
Communications contribute crucial role in embedding change through meetings,
presentations, and training sessions. Effective communication and convincing with proper proofs
and successful testing can lead to fulfil the change adoption.
Answer 7(c)-
Communication between employees contributes to the long-term development of
continuous improvement and innovative thinking because communication helps the employees to
better accept the new ideas. Continuous improvement projects provide an opportunity for
employees to think out of the box (William, 2018). Clearly communicating the long-term
strategies to everyone in the organization will come up with continuous team improvement in the
efficiency of teams, which not only assist in organizational growth but also contributes to
individual growth.

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Answer 8
Answer 8(a)-
There can some factors which lead to resistance to change due to opposing employee`s
behavior such as communication barriers and budget barriers. Unknown current state,
competitive forces and complexity in the external environment may not allow changes
management process.
Answer 8(b)-
The management can resolve these issues related to communication and budget barriers.
A manager should strive to discuss the change benefits and available resources with the
employees. Employees who are thinking of negative impact of changes may get convinced.
Manager should conduct training sessions to adopt changes. Moreover, to overcome budget
barriers, the company should plan changes before 5-6 years. Therefore, it can be supported by
the previous available reserves.
Answer 9
Answer 9(a)-
In the above plan, ACM (Acrus change methodology) change model is used to execute
and develop advance technology to achieve the long-term objectives. The need and form of
training employees can be modified according to technology, which is to be implemented for
greater and efficient productivity.
Answer 9(b)-
As per the case study, the employees have responded positively to the culture changes
and new business model. Moreover, the employees will positively learn to operate the new

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technology. It was very important for the company to get employee support for business model
changes.
Part-2
Answer 1-
Change management process is a series of activities that undertakes all sort of procedures
to implement and support organization changes. These methodologies are applied to resources,
budget allocations, and operational feature of the project (Cameron, & Green, 2015).
There are various change management model such as ACM, Lewin`s change model,
kotter`s theory. In assessment 1, ACM is used for the development of new technology. ACM is a
objective- oriented change model which allows the management teams to focus on business
activities, which require modification. Earlier, this model was used to determine whether training
and communication needs organizational change to achieve desired goals (Cameron, & Green,
2015).
Answer 2-
For Example- You may not want to send an email to individuals with new developed FAQs until
after the CEO and directors at the monthly executive meetings.
Answer 3-
Motivation is the source of developing creativity, innovation, and continuous improvement
(Sanjeev, & Surya, 2016). To strive for a need such as power, position and knowledge.
Following motivation theories is the best way –

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Answer 3(a)-
A tangible reward is given due to occurrence of favorable behavior. Two people may
perform in a different way in the same course of action based on the incentive they are offered
because individual is directly influenced by either reward or punishment. One can use incentive
theory for oneself to motivate oneself (Yang et al., 2016).
The strength of a want or desire increases when it is not fulfilled. For example- after
having glass of water, it will reduce the inter thirst. The problem associated with the drive is that
it is not necessary that the drive is positive and productive. Different theories of motivation such
as Maslow`s theory of motivation, arousal theory, and Instinct theory (Brown, Merkl, & Snower,
2015).
Answer 3. (b) -
Organizational learning principles
The principles of organizational learning has five different disciplines-
System thinking- It involves the pattern that involves problem solving and addressing the
reasons. This approach can not look on the part of the problem. It has to consider the whole
event. Personal Mastery involves focus on developing the personal traits. Mental models
involves deep assumptions and turning the mirror to look into oneself and surface the scrutiny.
Shared vision involves making genuine commitments and join rather than making agreement.
Team learning involves recognition of pattern of thinking together. Team together accelerate
learning, if they find the creativity surfaced (Coccia, 2014).

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Answer 3. (c)-
Quality management- Quality management is a process of undertaking all the activities
that can lead to maintain a level of excellence. This involves formulating and determining the
quality policy, implementing the policy with a purpose to achieve excellence and assurance in a
product or service. Quality management focuses on long-term goals by achieving and
implementing short-term initiatives. Approach to quality management varies from organization
to organization (Duffield, & Whitty, 2015).
Answer 3. (d)-
Sustainability practices- Business practices that are economically viable, environment
friendly and socially responsible provide business a sustainable position in the society.
Sustainable practices involve transportation, sustainable operations, sustainable food services,
climate protection, waste reduction, and recycling. There are three main pillars of comprise to
serve people, planet, and profit. These practices focus on attaining the present wants without
compromising the needs of the future generations. For example- Unilever has made washing
fluids that uses less water. As a result, the sales are shown a drastic increase especially in water
scarce markets (Hashim, & Wok, 2014).
Answer 3. (e)-
Risk management concepts
The risk management concept crucially involves the process of risk management. Identification
of risk involves the root cause of problem arising. The cause can be either internal or external.
The main two factors that regulate the management are probability of occurrence and the impact
of the major probability. After assessing the risk, the organization evaluates the actions and
calculate the effect of risk through various models such as probability models, asset allocation,

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and 360-risk management model. The impact of risk actions can be significant, moderate, or
minor. If the impact of risk is significant, it require considerable management and implement
various extensive management tools (Kwon, Lee, & Shin, 2014).
Answer 4-
Answer 4(a)-
Business look for artistic to help them purchase and advantage creative thinking to attain
a competitive edge in the market. Creative thinkers provides perspective that help the
organization to identify next disruption and attain a front edge in the world. Creativity looks at
the world around with experiences that already exists. Creativity enables to link past experiences.
The requirement of improvisation and flexibility evolved in a strategy is a purpose of creative
mind. The value of creativity is appreciated when the customers like the creativity. Customer
needs force the business organization to promote creativity in its product and service (Pisano,
2015).
Answer 4. (b).
Leaders create the psychological environment to promote innovation so that they can
achieve their target faster and differently (Dodgson, Gann, MacAulay, & Davies, 2015).
Innovation may be in form of technology, production pattern, difference in product and service.
Many companies focus on innovation to differ and beat their competitive rivals so that they can
stand alone and create a competitive advantage. What motivates the most to innovate is the head-
to-head competition based on increasing improvements in cost and quality. Innovation is based
on knowledge. The path of innovation requires a different mind-set that is competitive and derive
a way to identify the opportunities (Chen, 2016).

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Answer 4. (c).
To achieve sustainable development in business, an organization should focus on positive
aspect because by accomplishing sustainable food services, climate protection, waste reduction
and recycling, an organization builds a long-term public image in the eyes of society.
Organization suffering from criticism from the society, or have lack of compliance shuts down
the scope of winning the customers in long term. Virtues on the workplace change the whole
game; virtues allow employees to identify sustainability, which are relevant in creating
corporate-wide momentum (William, 2018).
Answer 5-
For example- An success story of New Zealand`s insurance company “Partners life”. It
has won the best emerging business award and recognition by Auckland north business awards.
The company has existed just for 18 months and holds the position of growing life and brand in
New Zealand. Another example of recognition of hard work is Zurich Insurance group, which
has become one of the leading insurance company globally. The aim of the Zurich insurance
company is to help customers and build strategies to protect them from risk. Customers chose the
Zurich insurance because they value Zurich expertise. The brand positioning is Zurich`s unique
method to understand and mitigate risk (Marketing-Interactive, 2018).
Answer 6-
The dynamic environment plays a critical role in the strategies formulation of an
organization. Evolution of change management system requires planning to handle the external
factors. Timely orientation and new ways of doing business requires organizations to cope up
with the environmental changes inside and outside. External environment involves formulation
of policies, which can resist loss in the production process of the organization. Legal

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environment, social environment, microenvironment, economic factors, technological factors,
analysis of competitive environment are the major criteria of external environment. Every factor
can be considered in these environments as external environment (MacDonald, 2018).
Organization culture effect heavily the organizational behavior towards formulation of
strategies. People strive to adjust in the environment around them. Company culture helps to
determine and clarify vision, values, and helps in formulation of the organizational strategies.
Reward system is another organizational culture, which effects the formation of new strategies
and rewarding the people according to their unique and effective advices relating to strategies
(MacDonald, 2018).

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