Questionnaire Design for Data Collection in a Chocolate Manufacturing Firm

INDIVIDUAL project 1
Questionnaire Design

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discussing the suitability of questionnaire as method of data collection:...................................3
Suggesting with justification what data they need to collect:......................................................4
Designing a questionnaire that can be used to collect the required data with justification:........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Questionnaire is one of the best way to collect data, researcher consider this method
important because they know questionnaire allow study to cover important area. This study is
based on a chocolate manufacturing firm dealing in Southampton planning to expand in Scotland
consider. This report will discuss suitability of questionnaire of data collection (Grassini and
Laumann, 2020). Later this report has discussed suggestion with justification of the data which
need to be collected. At last this report will discuss questionnaire and provide it as per the
requirement.
MAIN BODY
Discussing the suitability of questionnaire as method of data collection:
Questionnaire is one of the most effective method to collect primary data, researcher can
consider this method to gather relevant data and analyse it according to the study. Questionnaire
is instrument which consist of certain question is systematic manner, researcher design
questionnaire according to the requirement of the study (Boparai, Singh and Kathuria, 2018).
Every research based on qualitative type consider questionnaire to gain thematic data directly
from observation of viewpoint of participant. It is very clear that reliability of questionnaire
depend on chosen topic, researcher might consider design of questionnaire according to the
requirement. There are certain advantage and disadvantage of questionnaire method in collecting
data, these are:
Advantage:
 Relevant data: One of the biggest advantage of questionnaire, researcher can collect
relevant data based on their research topic. It is very clear that design of questionnaire
allow researcher to collect data, large number of participant are considered in which they
need to provide answer to those question which is often asked by the researcher. Data is
highly relevant because participant are directly approached, researcher carefully observe
them.
 Comparison: Comparison of historical data and fresh data can be seen in the process of
questionnaire, researcher can compare both historical and new data and can analyse the
shift in consumer demand and requirement and design their product accordingly. Many
researchers consider questionnaire to compare old data with new one and bring
effectiveness in the research.