Decision making process

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Marketing and Management
Decision making process

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Running head: Decision making process
Contents
Need.................................................................................................................................................2
Evaluation of alternatives................................................................................................................2
Choice of Selection..........................................................................................................................2
Post decision assessment.................................................................................................................3
Segmentation factors.......................................................................................................................3
References........................................................................................................................................5

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Running head: Decision making process
Need
There has been an emerging need for the product Chocolate, to provide gift to the
children. This need has to fulfill without causing any health related issues to the younger
children. The research regarding the selection of appropriate chocolate can be achieved by
examining the number of famous Chocolates brands available in the market. It also includes
checking the ingredients, price, reviews, packaging and its availability in the American market.
Evaluation of alternatives
From the product category of chocolates, the top alternatives available were Cadbury,
Ferrero Rocher and Toblerone. Cadbury is an England based brand that produces chocolates in
various categories as per the taste and preference of the consumers. Its product category includes
Dairy milk, Crunchie and Bournville and many more. Ferrero Rocher is a famous brand of Italy
that is mainly engaged in the production of Chocolates. Its main ingredients are Milk, chocolate,
sugar and hazelnut. It has a great market for the chocolate and billions of chocolates are sold
each year worldwide. The initial price ($19.49) of the chocolate is not economical (Rocher,
2019). The next substitute available in product category of chocolate is Toblerone. It is a
famous chocolate brand of Switzerland. It is available in the bar form of different sizes with
multiple flavors with initial price of $2.8 (Toblerone, 2019).
Choice of Selection
After the evaluation of the alternatives, it is analyzed that Cadbury chocolate is suitable
for fulfilling the need. This is because it is an international licensed brand of chocolate and it is
available in different varieties and tastes. The Initial price of the product is also low which can be
affordable by every segment of the society. Its packaging is also very convenient. It has different
style of packaging like bar form, Cardboard and metallic packaging in the cylindrical and Box
form that makes it very convenient to eat and store. The Cadbury chocolate proved successful in
providing various nutrition’s in the form of Carbohydrates, protein. The Cadbury chocolates is
enriched with values like healthy snack option for energy booster to the children, high source of
antioxidants, great for developing bones of children, act as a super food for brain (Cadbury,
2019).