Organisational Creativity and Innovation

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ORGANISATIONAL
CREATIVITY AND
INNOVATION
[Type the document subtitle]
7/4/2019
Student name

ORGANISATIONAL CREATIVITY AND INNOVATION 1
Contents
Introduction......................................................................................................................................2
Innovation strategy of Apple Inc.....................................................................................................3
Beautiful products........................................................................................................................3
Platform strategy..........................................................................................................................3
Execution strategy.......................................................................................................................4
Apple innovation approach to target customer needs......................................................................4
Design thinking strategy..............................................................................................................4
Technology push approach and Market pull approach................................................................5
Apple employee’s role in innovation...............................................................................................5
Diverse workforce – integrator approach....................................................................................5
Role of apple organizational culture................................................................................................6
Innovative culture........................................................................................................................6
Impact of Steve jobs in innovative success.....................................................................................6
Complete revolution with simplified technology........................................................................6
Made technology beautiful..........................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

ORGANISATIONAL CREATIVITY AND INNOVATION 2
Introduction
Competition in every industry has introduced the need for innovation by the companies in the
global business. The report’s purpose is to analyses Apple Inc. organizational case referring to
creativity and innovative approach of the company and its impact over the company’s success
(Ahlin, 2014). Creativity and innovation includes introducing something new and novel in order
to attract and retain more customers, which have become a necessity in the electronics industry
in order to sustain in the competition. Apple is customer focus Company and has been working
to provide best quality products to the customers, which has not compromised the ease of use
that has been possible due to innovation in the organization, which would critically be analyzed
in the report further (apple, 2019).