Business Plan for Rainbow Roof-top in Sri-Lanka

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author’s Note

1BUSINESS PLAN
Table of Contents
Task 1: Report..................................................................................................................................2
1. Introduction:................................................................................................................................2
2. Business descriptions:..................................................................................................................3
2.1 Brief profile of the proposed business idea:..............................................................................3
2.2 Identify core competencies of business.....................................................................................5
2.3 Analysis of the external environment:.......................................................................................5
3. Strategy........................................................................................................................................7
3.1 Business opportunities and threats for the organization:...........................................................7
3.2 How the threats identified can be mitigated..............................................................................8
Conclusion:......................................................................................................................................9
Reference List:...............................................................................................................................11

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Task 1: Report
1. Introduction:
This study has focused to provide detailed business plan of launching a new venture in
the market of Sri-Lanka. Rainbow Roof-top is planned to spread out its business process as a
food and beverage centre. Providing superior quality of products in fast service method is the
primary mission of this new start-up. Sri-Lanka being an island nation is not economically well
developed and structured. Therefore, while launching a new business set-up the business experts
would have to focus on designing product and service quality as per customers’ needs and
demands. An estimated budget would be prepared for making human resources, financial
resources, technological resources and physical resources of the company. The study would also
evaluate necessary opportunities and threats that Rainbow Roof-top would have to face in
establishing their start-up amidst the other competitors.
2. Business descriptions:
2.1 Brief profile of the proposed business idea:
Rainbow Rooftop is designed as one of the most attractive and colourful rooftop food and
beverage centres established in the market of Sri-Lanka. The service method of delivering foods
and customer management is designed in an innovative way that can easily drag the attention of
target audience (Burns and Dewhurst 2016). With the help of advanced technology the business
experts will design Smart dining table with the help of which customers can select their menu by
touching on the screen of table. With kind of digitalization in the rooftop restaurant of Sri-Lanka

3BUSINESS PLAN
will leave a major impact in customers’ mind (Ross and Byrd 2015). Providing delicious Indian
dishes and Asian Cuisine along with mock tails and various tasty milk shakes is the core
products that Rainbow Roof-top service providers supply to its target customers.
However, in order to control the business the owner needs to form and establish a proper
business profile who can handle every department separately.
Rainbow Roof-top
Industry: Food and beverage
Head office: Sri-Lanka
Office Address: No. 65 C W W Kannangara Mawatha, Colombo 00700, Sri Lanka
Website: www.rainbow.com.sri
Business department
Human resource:
Human resource manager
Human resource executives
Finance:
Chief finance manager
Finance executives
Technical:
Technical head
IT executives