REAL ESTATE INDUSTRY.

Running head: REAL ESTATE INDUSTRY
REAL ESTATE INDUSTRY
Student’s name
University Name
Author note

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REAL ESTATE INDUSTRY
Task 1
a) Two market segments and its description
The two identified market segments commercial real estate and residential real estate.
The mentioned two market segments are targeted in the report. The market segmentation of the
real estate can be described as the people are grouped according to their needs and requirement
that is residential or commercial purpose.
b) Target client for the mentioned segmentation
For the residential real estate the targeted clients are the students. The residential real
estate is targets the students for affordable accommodation. There are increasing numbers of
students who are opting to study abroad, for which they would be requiring accommodation. The
second mentioned segment is commercial real estate; it is mainly for business purposes. The
targeted clients of this segments includes retails outlets and office space
c) Positioning strategies of real estate
The personal positioning strategies to differentiate it from the real estate salespeople in
the same market include the pricing policy. In the real estate business, the major counters tone to
differentiate it from the other salesperson is the price. Setting a budget friendly price for the
clients is considered as one of the main positioning strategy of real estate business. Secondly the
location of the estate must be accessible to the transport and other facilities such as colleges and
university; this will attract the residential estate clients. Offering the information about the estate
properly to the clients is also a part of personal positioning strategy for the business. Providing a
competitive price to the clients and the message to be communicated is a part of core positioning
strategies. The message foe communication includes the level of satisfaction, purchase price,

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REAL ESTATE INDUSTRY
after sale service and other benefits of purchasing the estate is also a part of the positioning
strategy (Chhabra, 2017).
d) Benefits of the clients from the positioning strategies
The positioning strategies will benefit the targeted clients as it proposes to offer the
affordable and budget friendly building for the off campus students who opt for studying abroad.
Further the competitive location of the real estate ensures that there is be positive response from
the clients. The real estate provides the clients access to necessary services such as easy
transportation facet, and market places. This will benefit the clients to access transport and other
necessary requirements. It provides security, serenity and easy access to necessary services such
as university, market, transport and other facilities. It provides basic requirements which will be
highly valuable in the long run. Apart from that the purchase price of the estate is budget friendly
and the low and middle income group earners can easily afford the building. It will able be
beneficial for the clients looking for commercial purpose estate, it is highly affordable and easily
access to the essential services (Kohlhepp, & Kohlhepp, 2018).
Task 2: Formal report to branch manager
To,
Mr. Mark Mooney
Branch manager
Simon property group
Subject: Marketing plan to promote awareness
Introduction

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REAL ESTATE INDUSTRY
The purpose of this report is to create and analyze the marketing plan to promote
awareness of the service of providing accommodation to the target market segments. It identifies
the target clients’ and the market segments. It outlines the strategies and the activities to attract
the new targeted clients. It determines the budget plan for 3 months and ensures that the plans are
in accordance with the laws of real estate.
a) Identification of the target clients and the market segments
The targeted market segments include commercial real estate and residential real estate.
The targeted clients for the real estate include the students who opt to study abroad and provide
them accommodation and the commercial real estate involves the retail business and office
spaces.
b) Strategies to attract the new clients
The strategies to attract the new clients involve the price strategy, location strategies and
other facilities to benefit the targeted clients. The purchase price for the real estate is reasonable
and budget friendly. It offers high level home for the benefit of the clients.th accommodation
facility offered to the clients must be communicated to the clients properly to attract them. The
message is to be generated to gear the interest and motivate the clients to make a purchase.
Having the price rage reasonable and communicating to the customers through internet is a part
of essential marketing strategies. Apart from that is an apart of the marketing strategy to have an
online presence, having a strong online presence on the social media and implementing social
media campaigns to attract new clients. The location of the facility is to be appropriate and
convenient for the clients, it can access the necessary service facilities. Having a professional
website and with the use of online marketing the company will be able to attract new customers.