Business Strategy for Rebook: Situational Analysis, Internal Analysis and Recommendations

Running head: BUSINESS STRATEGY
Business strategy
Name of student
Name of University
Author note
Table of Contents

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BUSINESS STRATEGY
Introduction......................................................................................................................................3
Vision and Mission Statements plus Corporate Objectives.............................................................4
Situational Analysis.........................................................................................................................5
Macroeconomic Analysis – environmental scanning..................................................................5
Industry and Sector Analysis.......................................................................................................8
Internal Analysis..............................................................................................................................9
Task Culture...........................................................................................................................10
Person Culture........................................................................................................................10
Role culture............................................................................................................................10
Implementation of the Marketing Strategy....................................................................................13
7Ps strategy of Rebook..............................................................................................................14
TQM...........................................................................................................................................16
Celebrity endorsements..............................................................................................................16
Performance analysis: financing of company operations..............................................................16
EPS Growth Rate:......................................................................................................................16
ROAE:........................................................................................................................................16
Credit rating:..............................................................................................................................17
Image rating:..............................................................................................................................17
Stock price:................................................................................................................................17
Balance scorecard:.....................................................................................................................17

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BUSINESS STRATEGY
Corporate Social Responsibility and Citizenship..........................................................................17
Recommendations for Future Strategy..........................................................................................18

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BUSINESS STRATEGY
Introduction
The individual reflective strategy report is presented to focus on the business strategies
that are implemented by Rebook to gain long-term success in business. To do so, I recommend
development of new plants and machineries with the availability of enough budget for keeping
the good quality of products consistent and at the same time, target the middle class market
segments in areas of North America, Asia Pacific regions, Africa and Latin America regions too.
It is important to check the various strategies that can be implemented for conducting the
situational analysis and even analyse the internal business operations and other aspects of the
company in United Kingdom (Crane and Matten 2016). It is also important to check the
feasibility of various strategic decisions made and ensure that the best results are obtained within
no time. The performance analysis will be done by assessing the financial measures undertaken
to manage the business operations and processes while the corporate social responsibility
techniques allowed for remaining socially responsible and committed to the benefits of the
community (reebok.com 2018).
The global athletics foot ware market should grow and achieve the target of more than
$114.8 billion within the year 2022. The footwear market is quite attractive and covers a huge
percent of the market share. The products of Nike are designed for people who are mainly
engaged with sports and other outdoor activities. The volume of consumption of foot ware
products shows significant trend within the industry and people of different ages from all over
UK have considered this fashion and casual foot ware effective for the fulfillment of their needs
and requirements (Pagani 2013). This market is quite competitive and so to enhance the brand
name and image, Rebook has made huge investments in marketing channels to enhance the

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BUSINESS STRATEGY
brand’s market presence and attract consumers. There are competitors as well along with
environmental issue that may be generated due to the utilization of synthetic rubber and raw
materials, which can be major challenges for the global foot ware market too (Iacob, Quartel and
Jonkers 2012).
Vision and Mission Statements plus Corporate Objectives
The vision of Rebook is to provide the professional sports persons and young individuals
who are engaged in sports activities with good quality shoes and accessories. The vision also
stands for delivering them what they need to perform to their potential in sports. It is also the
responsibility of the company to make the consumers achieve greatest heights by using the shoes
delivered to them, which they previously thought were difficult to achieve (Wang and Verma
2012).
The mission is to challenge and lead through innovation and creativity. It is the
company’s mission to develop good quality products and implement effective marketing
techniques for improving the potential of the brand and challenge conventions by making people
reach their potential to perform (Eva et al. 2014).
The major corporate aims and objectives are:
 Most important corporate objective is to dominate the various foot ware market segments
present in North America, Asia Pacific and Latin America.
 To predict the outcomes and establish a proper culture for strengthening the management
team efficiency
 To enhance visibility of the products and services delivered through effective
advertisements and consumer retail market campaigns

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BUSINESS STRATEGY
 The company’s major objective is also to enhance the quality market share and contribute
to the growth in economy of UK
Situational Analysis
Macroeconomic Analysis – environmental scanning
The macro environmental analysis means scanning the external environment by using the
PESTLE analysis, analyzing the business cycle processes and evaluating the rates of exchange
and locations preferred for managing the processes of manufacturing and production (Subic et al.
2012).
PESTLE
Political
The consumption of products is good, because of which, Rebook has introduced its
products in UK and also in India and China for business expansion globally. Various laws, rules
and regulations are implemented for improving the business processes’ efficiency and ensure that
the level of unemployment is reduced and at the same time, revenue is generated through
collection of tax put on the products and services or during the import and export activities
(Cheah et al. 2013). The rules and regulations were followed by the company and it also
managed good relations with the political bodies for improving the financial performance and
create a sustainable position in the market.
Economic
Rebook is one of the most popular brands known for its wide range of good quality
footwear products and sports products. The products are both premium and mid ranged products