The Business Strategy Game

The Business Strategy
Game

Table of Contents
Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Vision and Mission Statements plus corporate objectives:..............................................................3
Mission Statement:.................................................................................................................4
Vision Statement:...................................................................................................................4
Situational Analysis:........................................................................................................................4
Macroeconomic Analysis:...............................................................................................................4
PESTLE Model:.....................................................................................................................5
Industry and Sector Analysis...........................................................................................................6
Porter's Five Forces Model:....................................................................................................6
Porters Generic Strategies Model:..........................................................................................7
Internal Analysis..............................................................................................................................8
McKinsey 7S Framework Model:..........................................................................................8
Telescopic Observation model:..............................................................................................9
Performance analysis: financing of company operations:.............................................................10
Corporate Social Responsibility and Citizenship..........................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy involves gathering roles or a structured set of management decisions
that enable businessmen and manage workers to achieve specific business goals and targets.
Business strategy offers an integrated structure for upper management to discover, evaluate and
exploit beneficial opportunities, resolve possible threats, make best use of funds and resources,
and counter balance weaknesses (Bharadwaj and et. al., 2013). It's like a plan used by corporate
managers to protect the sector's competitiveness. Often included is a lengthy-range illustration of
the planned image, business strategies and goals of the company. The London-based company
called "A Moonwalk" needs to recognize the theoretical underpinnings of the many institutional
structures needed to support corporate strategy. The report includes the detailed business data /
information needed during process of strategic management. The research outlines and discusses
important BSG simulation strategic decisions. The research also involves the implementation and
evaluation of various tactical and administrative aid systems, various principles and innovations
which are directly related to strategic strategies. Business strategy game is commonly used
automated simulator associated with strategic planning field and implemented to various
academic entities around the world. Here students build companies and operate themselves
through different phases through BSG, which also involves business numerical computations and
business improvement strategies.
TASK
Vision and Mission Statements plus corporate objectives:
A Moonwalk company deals in footware market. Business is ranked 2nd in the 2016
industry scoreboard on business simulation industry 36 scoreboard. Business is committed to
delivering creative and high premium products. Company is well developed with a decent value
for the brand (Johnson, 2016). Company has a broader variety of systematic priced footwear and
sales to various retailers and exclusive outlets. A Moonwalk's objective and also mission
statements have changed with the ever-evolving sporting and casual shoes, wearing clothing and
accessories or other accessories over the years, which has been influential in protecting the
company's leadership position in existing marketsIn reality, the management strategies of
Moonwalk are highly valued for their ability to maintain the business at its best at all times
irrespective of market / industry factors, something Moonwalk attributes with their specific

purpose and vision statements. Ideally, the stated mission of a company is a summary of the
primary objectives of the organization to be enforced to promote its development. The business's
vision and mission statements are as follows in this context:
Mission Statement:
Moonwalk's stated mission is "The Faction is striving to be the worldwide leader in goods
from the sport shoe sector with a brand made up of an enthusiastic mindset for sports activities
and lifestyle athletics. They are committed to improving the exclusive brands and sports goods of
the business in order to improve the overall competitive position. "This assertion highlights the
boundless potential of the company to give athletes and competitors the latest and affordable
goods with the goal of maximizeng their operational efficiency.
Vision Statement:
Moonwalk's mission concept is "To become pioneers with a focus on building great out
of performers and athletes with assured value products at international level in the sports
industry." Mission statement can be drawn from ongoing operations and corporate goals at all
times. It focuses mainly on creativity featuring Moonwalk and the development of edge-quality
and company sales among various greatest-players.
Situational Analysis:
Situation analysis relates set of different methods which are generally utilized by
managing personnel to evaluate corporation's internal as well as external business environment
with aim to understand corporation's key capabilities, types of customers and entire business
environment (Bentley, Omer and Sharp, 2013). This mainly includes macroeconomic analysis
and industry or sector analysis, as describes below:
Macroeconomic Analysis:
It also recognized as environmental scanning which mainly covers macro or external
factors that affects corporation's performance (Pagani, 2013). Macroeconomic analysis involves
methods which help to analyze economic trends, macroeconomics long-run projections,
evaluation of alternative different trends, possible impacts of financial measures etc. This models
act as basic element of analysis of macro variables. It also helps to take strategic decisions and
formulation of business strategies. In this context for conducting macroeconomic analysis of
Moonwalk, PESTLE model is applied: