Recruitment Strategy for Fitness Director Position - Good Life Health Clubs

Running Head: RECRUITMENT STRATEGY
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Running Head: RECRUITMENT STRATEGY
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According to Cascio.2018 here are several activities that impact the effective performance of
an organization. Recruitment plays a very crucial role in the proper functioning of an
organization. Poor decisions made when recruiting employees greatly affect the performance of
an organization. This limits the rate at which goals are achieved. The best strategy to recruit a
pool of suitable candidates for a fitness director position and the basic materials that can be used
in an actual campaign.
Acquiring the best talent is very critical to the success of Good Life Health Clubs. Poor
decisions made when recruiting may end up producing long-term negative effects for the
company hence its competitive edge and share of the market will be lost. The current job market
has become very competitive and the available skills have been diversified thus recruiters need to
be more selective in their choices Analoui(2007).
According to Sun.2007 current marketplace has experienced so many changes as compared
to some two decades ago. The market begun with a general theme and later evolved to the
specific needs of the consumer. The employer has the chance to target the message to a specific
group of people who best suit the job vacancy through the targeted job board. In this scenario,
targeted recruitment is the best way to go since it gives the company the opportunity to pay for
specific applicants who were arrived at after the postings were targeted. This is different to the
case where you pay the entire multitude yet many of the candidates are not qualified. When used,
the target recruitment strategy offers the company so many advantages. First and foremost, it is
the most economical way a company can achieve their goals. It also enables the company to
attract a wide slate of candidates for the advertised vacancy. Lastly, target recruitment enhances
the diversity of the workforce and the employment brand. For Good Life Health Clubs to get the
right applicants to fill the fitness director vacancy the best way to go is through the target
recruitment so as to get the best candidate for the job. To target specific people for the job, the
company can focus the advertising and recruiting efforts and tailor the message content so as to
attract a given segment of the labor market Costen(2012). This approach is also beneficial since
the company does not need to recruit a large number of employees but instead the company is
looking for a person who can fill the single position of a fitness director.

Running Head: RECRUITMENT STRATEGY
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In order for the company to get the best employee, recruitment should be done externally.
External recruitment is when the organization decides to fill the vacancy from any suitable
applicant outside the business. External recruitment is advantageous in that; the company is able
bring people with new ideas, get a large pool of candidates from which they can be able to get
the best candidate and lastly the company will be able to get applicants who have a wider range
of experience. When done externally, recruits can be found through; magazines and journals,
newspaper adverts, encouraging walk-in applicants and through audio and visual media. Posting
vacancies through the media reaches a wide number of individuals and In turn increases the
number of potential candidates that can be chosen to fill the vacancy. This method may seem
expensive to the company but it is very advantageous since it maximizes the number of
interested individuals that are reached in a short period of time Schuler&Johnson(2012).
For a successful formal recruitment, the company must have the right job specifications and
the right advertising strategy to lure the correct employees. This is made possible by having the
right software and technology that can effectively handle the advertisement. The technology can
help the company keep the records of all those involved in the interview and use it for future
employment opportunities with the business.
Social media is a great channel of reaching out to the job seekers. Facebook, a platform
used by billions of people, can be the best way to reach out to interested individuals. An
advertisement can be done on the Facebook account run by the organization clearly stating the
necessary requirements for the position in this case is recruitment of fitness director of Good Life
Club. With this in mind, the company will be able to reach out to interested applicants who have
been closely monitoring its operation. Twitter also plays a great role in advertising job vacancies
since it also has a large number of followers. The company can use individuals with many
followers to advertise the vacancy or use their own platform to pass out the information. The
advertisement can also be done through the website of the company thus allowing potential
candidates to learn about the vacancy before deciding on whether to apply or not.
In order to reach out to the relevant applicants, the company should carry out its on recruitment.
Involving recruitment agencies is not the right option since they may end up choosing