Marketing: Processes, Stages, and Role of Marketing Mix

Marketing
Fundamental Analysis

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Processes and stages of marketing...........................................................................................................3
Stages of marketing.................................................................................................................................5
Role of marketing mix.............................................................................................................................5
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Marketing is a procedure which undertakes to promote their buying and selling of
product or services and it includes institutions, creating and communicating for customers that
would attract audience to sell their firms goods and services (Díaz-Méndez, Saren and
Gummesson, 2017). It is helpful to attract customers and delivering their products or services
for valuable or permanent customers. For this assessment, selected topic is red bull energy drink
is created in 1987 and this is the highest market share with 7.5 million can sold in a year. In this
report, processes and stage of marketing are includes and role of marketing mix with context to
red bull energy drink.
MAIN BODY
Processes and stages of marketing
The term marketing is an activity that potential clients or customers are interested bout
their products or services. It involves promotion, selling, buying and distributing their products
or services. It is helpful to increase their brand and satisfaction of customers as well as firm
increase their brand value. Marketing process involve that customer satisfaction are required
towards their requirements that would be created in terms of value and firms performed their
duties for satisfied their customer needs and wants. Various processes are involved in marketing
with context to red bull energy drink are as described below:
Understand their customer needs and wants: It is significant to understand their
customers’ needs and wants and build to satisfaction and maintain their customer relationships. It
will be helpful to increase their long term customer relationship to be maintained (Jaluria, 2019).
For Red Bull energy drink, this firm firstly consists to understand their local area for customers
and identify interest of clients and how much they spend on this drink is to be recognized. This
will be helpful to reach better customers and they should gain a complete understanding for their
customer’s what type of products they want.
Design a customer driven marketing strategy: This type of process in marketing are
consist of segmentation and targeting of this firm. First segment which defines target their
potential market and focus one or more identified segments in a particular sector. To focus any