Contemporary Issues in Marketing: A Case Study on Reebok Shoes

This report discusses the contemporary issues in marketing faced by Reebok Shoes and their campaign plan to increase sales, profit, brand awareness, and customer loyalty. The report covers various communication channels used by the company, including Facebook, Instagram, Twitter, YouTube, and their website.

Contemporary Issues in
Marketing
1

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Campaign goals ..........................................................................................................................3
Measurement of achievement ....................................................................................................3
Campaign plan ...........................................................................................................................4
Communication 1: Facebook .....................................................................................................8
Communication 2: Instagram .....................................................................................................8
Communication 3: Twitter .........................................................................................................9
Communication 4: YouTube ......................................................................................................9
Communication 5: Website ......................................................................................................10
Reflection on Campaign ...........................................................................................................10
CONCLUSION ............................................................................................................................11
REFRENCES ................................................................................................................................13
2

INTRODUCTION
As in line with the factor of advertising there are numerous forms of problems that has
been taking vicinity inside agencies advertising. It has lead in the direction of growing income of
an agency making improvement viable greater effectively. These problems are primarily based
totally over numerous elements associated with advertising which can be merchandising and
income of product and offerings supplied through an agency. Issues relate to advertising enables
upon growing agency productiveness making agency develop over income and earnings. The file
relates with Reebok that's an multinational sports activities agency. The file is primarily based
totally upon marketing campaign of Reebok Shoes.
MAIN BODY
Campaign goals
These are extraordinary goals that has been evolved through Reebok Shoes for marking
marketing campaign. It has evolved goal for enterprise of an agency making advertising
marketing campaign have to be SMART(Amberg and McGaughey, 2019). The goals of
advertising marketing campaign of Reebok Shoes are as follows:
 Developing consciousness of Reebok footwear logo inside thoughts of patron inside three
months. Increasing earnings of an agency with 15% with inside the subsequent six
months Making clients greater unswerving in the direction of logo inside subsequent five
months. Increasing 16% engagement of clients on social media platform of an agency.
 Increasing shopping for conversion price with five% in subsequent 2 months.
 Increasing fantastic logo photograph of enterprise in market.
Measurement of achievement
This is primarily based totally upon homes achievement over advertising marketing campaign of
Reebok footwear over desires of organization over numerous measures that has been mentioned
as follows:
 Increasing stocks and reputation of social media systems inside an agency.
 Fluctuation over income growth and reduce upon posting of photograph with motion
pictures of Reebok Shoes via marketing and marketing systems. Review of Reebok Shoes
over numerous newspaper and magazine.
3

 Feedback is given through clients for merchandise and marketing campaign which has
been used through Reebok for selling footwear. Measuring of form of remarks over social
media systems in creases fans of an agency.
Campaign plan
Communicatio
n type
Week 1 Week 2 Week 3 Week 4
Facebook The first week
mangers of
business
regarding Reebok
Shoes required
upon researching
about various
brands that is
similar to Reebok
Shoes which
increases post
customers
reacting within
organization that
impacts in
negative and
positive
manner(Brunstein
ed., 2016).
In the next week
mangers within an
organization has
helped upon
creating schemes
with colours and
image formed
creating upon
target market
through products
sold by Reebok.
According to this
week managers
of Reebok shoes
looking over
insights of
customers for
commenting like
and sharing. In
this week
mangers within
an organization
is able to develop
analysis
regarding initial
positioning
making
organization
successful within
its aspects. Thus
leads towards
improving
organization
In next week
manger within an
organization is
related to
different buyers
reacting upon
different post of
an organization.
Through
messaging event
has been
organized within
an organization.
Through
messaging event
its has been
organized within
an organization
that enhances
brand value and
its performance
regarding brand
performance
4

more effectively. regarding shoes
that has been
served and
winner will get
free soft drinks
with it.
Instagram According to this
manger within an
organization is
based over
posting and
attracting
customers that
has been
interested formed
within mind of
customers and
interest is
developed in the
mind of consumer
regarding
consumers over
product and
services sold by
an organization.
As per this
manager within an
organization is
able to help
positioning and
informing about
various questions
required to be
used for ensuring
regular flow of
post interested
over product.
Managers of
Reebok Shoes
requires over
making checking
and determining
upon interest
making target
possible more
effectively(CHA
TTERJEE and
RAMESH,
2015). As
targetted market
is not interested
over product for
gaining changes
that has been
done by
understanding
upon changes
made over
product
according to
needs of
customers. This
Usage upon
interest within
product and
services making
organization
navigate on
website of
Reebok Shoes.
There will be
advertisement
conducted for
Reebok Shoes.
5

help upon
adapting
possibility in
effective manner
of product.
Youtube According to this
organization is
based upon needs
by filming video
making creation
possible upon
interest over
consumer needs
of organization
helping in making
professional
requirements of
targeted market
fulfilled more
effectively(Chuk
wuka, 2015). The
needs should be
having
information about
customers
preferences.
In order to
increase about
interest with view
of customers
managers within
an organization.
Video is required
to be shared upon
various social
media platforms
increasing shares
of videos.
As per this
organization is
based upon over
view making
data for
collecting
necessary
information
helping in
making success
achieved
effectively.
This is related
upon needs upon
viewers required
for informing for
an upcoming
event at Reebok
Shoes through
website.
Twitter Managers of
marketing
campaign has
been assigned
This makes post
viral and allows
organization for
posting upon
For checking
insights upon
post and
searching for
According to this
interested upon
view has been
informed by an
6

upon correcting
imagery for
sharing it over
Twitter using
effective Hashtag
does not confuse
customer upon
posts. The firm is
related upon
creating and
helping path fir
making audience
meet there needs.
(Gogoi, 2015)
regular base that
cannot be done
easily.
hashtag used by
customers
through
positioning
pictures and
tweeting about
Reebok Shoes.
This makes
examination
done for further
success product
in effective
manner.
organization
upon event of
organization
through websites.
Web page As per this
managers of an
organization
needs to endure
about information
used by an
organization in
informative
manner which
intend for purpose
of specific
targeted market.
This helps in
making web page
of organization
more efficient and
easy for
This helps upon
checking error
with system and
maintenance
required upon
campaigning more
effectively.
The campaign
has been helping
for analysing
number of views
of webpage as
there is link over
various platforms
in relation to
social media for
Reebok Shoes.
In also helps to
look at different
feedback form
views of websites
and also talk
about potential
buyers of Reebok
shoes and events
that take place.
7

navigating.
Communication 1: Facebook
 Attention: Reebok footwear is one of these business enterprise that has been the usage of
special footwear that is primarily based totally over steady adjustments through designing
and video making interest received over consumer. This facilitates an business enterprise
over attracting hobby through displaying special layout and colorings making hobby
evolved for an business enterprise.
 Interest: This is primarily based totally upon growing footwear and use organizational
wishes in powerful way over numerous posts. Organization is including hyperlink over
web sites supporting consumer to attain internet site of an business enterprise. This is
powerful in addition to making speedy method evolved over keeping hobby of consumer.
 Desire: This is used for making goals fashioned inside clients thoughts that has been
imposing footwear which fits fashion over clients needuse(lid and Becker, 2011). It
makes fabricated from business enterprise goal with numerous personalities in market.
Reebok footwear has been the usage of headline over gambling and forms of sports
activities growing preference inside clients. It makes clients wishes has been fulfilled
greater effectively.
 Action: Organization has been including hyperlink over displaying alternatives
supporting upon making attain feasible over internet site of Reebok. User of Facebook
has been commenting with wonderful and poor comments over merchandise of an
business enterprise.
Communication 2: Instagram
 Attention: Attention of consumer is received upon particular layout of footwear for
attracting clients toward submit of business enterprise.
 Interest: Caption has been utilized by an business enterprise over product wishes which
needs to be personalised over constructing robust relation inside an business enterprise.
Reebok Shoes imparting reductions over merchandise primarily based totally upon hobby
to be created permitting merchandise to be created over merchandise and pics permitting
8

consumer to remark upon merchandise supporting in growing hobby over product greater
effectively.
 Desire: Hashtags has been created through an business enterprise through growing
recognition over logo as numerous consumer the usage of hashtags. Customers of Reebok
footwear are taking pix of footwear and submit inside Instagram account through
hashtags and corporations posting the photo in their very own account. This is an
approach of marketing and marketing growing layout inside minds of quantity of clients
that is used over forming wonderful photo over environment of merchandise. It makes
business enterprise to be carried out over merchandise of an business enterprise in
wonderful way growing price of business enterprise greater effectively.
 Action: Company is likewise including hyperlink on their web page which permit
consumer to immediately go to internet site of agency that allows to buy merchandise. It
additionally lets in consumer to remark, like and percentage submit with their pals and
own circle of relatives members.
Communication 3: Twitter
 Attention: This makes converting layout and colorings of footwear of Reebok with eye
catching for over clients gaining interest over many customers. Interest: The submit has
been consisting of over turning into world's quickest runner over remember of time. It
made very own direction created inside end lines. Since Reebok has been growing sports
activities footwear this is snug over sportsperson for all people loving sports activities
footwear.
 Desire: The submit has been containing photo of sportsperson who creates impact over
making customers create preference over shopping for merchandise of Reebok.
 Action: Post of agency over shopping operations making consumer attain upon internet
site for getting merchandise greater effectively. They had been supplying comments and
issues associated product posting inside an business enterprise.
Communication 4: YouTube
 Attention: This is base upon displaying sports activities man or woman inside their video
that makes consumer search for sports activities footwear.
 Interest: Main cause of video is primarily based totally over supplying recognition over
fabricated from an business enterprise(Jiang and et. al., 2012). It lets in customers see
9

thrilling matters in relation over growing hobby of customers inside an business
enterprise making product promoting achieved greater effectively.
 Desire: There are special characteristics that has been used for explaining motion
pictures and create preference of consumer to visualise aesthetic footwear greater
effectively.
 Action: Reebok footwear is primarily based totally over You Tube platform primarily
based totally upon special hyperlinks with view of business enterprise over product and
prices. This makes purchase merchandise of business enterprise over internet site.
Communication 5: Website
 Attention: Reebok footwear is understood for his or her sporty footwear in special layout
for special clients. Therefore preliminary appearance of web sites is displaying pix of
footwear.
 Interest: There are special layout and versions are to be had of Reebok footwear on their
web sites which create hobby of consumer on merchandise of agency.
 Desire: This internet site is beneficial for clients because it offer numerous facts
approximately agency and its merchandise. Reebok is generating footwear for men, girls
and youngsters which additionally incorporate special range that create layout of a
customer.
 Action: Websites of Reebok permit consumer to shop for merchandise to clients.
Company has additionally supplied hyperlink in their internet site on special platform
consisting of Instagram, Facebook, twitter, YouTube and lots of greater.
Reflection on Campaign
The mirrored image is primarily based totally upon information approximately one of a
kind methods that has been utilized by Reebok footwear marketing campaign over broader over
growing sales, profit, emblem attention over loyalty of customers. The organisation has been the
usage of diverse structures like Facebook, Instagram, Youtube, Twitter and others. This lead
over improvement of marketing campaign like Reebok inclusive of inside social media assisting
marketing and marketing merchandise of an organisation with none cost. It allows for growing
attention of merchandise inside organisation(Khan and Jahur, 2016). Since Facebook is
maximum extensively used social media structures assisting an organisation to attain to
merchandise of an organisation. Instagram is gaining reputation amongst younger humans
10

imparting benefit to corporation the usage of platform extra effectively. Reebok benefit interest
of customer's extra effectively.
Reebok footwear is understood for his or her sporty footwear in special layout for special clients.
Therefore preliminary appearance of web sites is displaying pix of footwear. There are special
layout and versions are to be had of Reebok footwear on their web sites which create hobby of
consumer on merchandise of agency. This internet site is beneficial for clients because it offer
numerous facts approximately agency and its merchandise. Reebok is generating footwear for
men, girls and youngsters which additionally incorporate special range that create layout of a
customer. Websites of Reebok permit consumer to shop for merchandise to clients. Company has
additionally supplied hyperlink in their internet site on special platform consisting of Instagram,
Facebook, twitter, YouTube and lots of greater. Reebok footwear is primarily based totally over
You Tube platform primarily based totally upon special hyperlinks with view of business
enterprise over product and prices. This makes purchase merchandise of business enterprise over
internet site. There are special characteristics that has been used for explaining motion pictures
and create preference of consumer to visualise aesthetic footwear greater effectively. Main cause
of video is primarily based totally over supplying recognition over fabricated from an business
enterprise. It lets in customers see thrilling matters in relation over growing hobby of customers
inside an business enterprise making product promoting achieved greater effectively. This is base
upon displaying sports activities man or woman inside their video that makes consumer search
for sports activities footwear.
CONCLUSION
From the above discussion it can be marked out that campaigns that has been used by
organizations helps upon making proper image of organization is improved more effectively.
Through this various aspects in relation to popularising business is covered more effectively
helping in increasing loyalty of brand on large scale within market. The campaigns holds
responsibility for creating proper environment for brand improvement done effectively within
particular market. Further, they helps in making business organization popular with the help of
social media platforms. In this report aspects related to selling of product within market and
making product to be introduced in effective manner. Then campaign has been discussed through
AID model. In the end reflection has given as an overview of what has been covered within the
report.
11

12

REFRENCES
Books and Journals
Amberg, J. J. and McGaughey, S. L., 2019. Strategic human resource management and inertia in
the corporate entrepreneurship of a multinational enterprise. The International Journal
of Human Resource Management. 30(5). pp.759-793.
Brunstein, I. ed., 2016. Human resource management in Western Europe (Vol. 68). Walter de
Gruyter GmbH & Co KG.
CHATTERJEE, S. and RAMESH, R., 2015. LINKING TEACHING STYLE AND LEARNING
STYLE AS A MEASURE OF PERSON ENVIRONMENT FIT TO ASSESS
STUDENT PERFORMANCE. International Journal on New Trends in Education &
their Implications (IJONTE). 6(4).
Chukwuka, E., 2015. Communication as a Veritable Tool for Effective Human Resource
Management in Organization. Review of Public Administration and
Management. 400(3617). pp.1-13.
Gogoi, L., 2015. Human Resource Mangement and Politics and Public Administration in
India. International Journal of Scientific Research and Mangement. 3(3). pp.2428-2434.
Huselid, M. A. and Becker, B.E., 2011. Bridging micro and macro domains: Workforce
differentiation and strategic human resource management.
Jiang, K., and et. al., 2012. How does human resource management influence organizational
outcomes? A meta-analytic investigation of mediating mechanisms. Academy of
management Journal. 55(6). pp.1264-1294.
Khan, M. A. and Jahur, S., 2016. Human resource development practices in some selected
business enterprises in Bangladesh: an explanatory study. Indonesian Management and
Accounting Research (IMAR). 6(1). pp.16-32.
13