Marketing Research and Consumer Behavior

This document provides references to various research papers and books related to marketing research, consumer behavior, sales promotion, personal selling ethics, and strategic marketing. It covers topics such as the impact of culture on consumer behavior, gender differences in personal selling ethics evaluations, and strategic intent in marketing. The document includes academic journal articles and books from reputable sources.

References
1. Burns, A.C., Bush, R.F., and Sinha, N. (2014) Marketing research 2nd ed. Harlow:
Pearson
2. Chaharsoughi, S.A. and Yasory, T.H. (2012) Effect of sales promotion on consumer
behavior based on culture. African journal of business management, 6(1), pp.98-102.
< https://academicjournals.org/article/article1380539665_Chaharsoughi%20and
%20Yasory.pdf >
3. Craig, T., and Campbell, D. (2012) Organisations and the Business Environment 2nd
ed. U.S: Routledge. < https://books.google.co.in/books?id=h-
FHr6ExlQUC&printsec=frontcover&dq=Organisations+and+the+Business+Environ
ment&hl=en&sa=X&ved=0ahUKEwj87_fE2YHjAhWTXCsKHey4BisQ6AEIKjAA#
v=onepage&q=Organisations%20and%20the%20Business%20Environment&f=false
>
4. Donoho, C., Heinze, T. and Kondo, C. (2012) Gender differences in personal selling
ethics evaluations: Do they exist and what does their existence mean for teaching
sales ethics?. Journal of Marketing Education, 34(1), pp.55-66. <
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.852.471&rep=rep1&type=pdf >
5. Drummond, G., Ensor, J. and Ashford, R. (2010) Strategic marketing 1st ed. U.S:
Routledge. < https://books.google.co.in/books?
id=WrmLizZH3RoC&printsec=frontcover&dq=strategic+marketing&hl=en&sa=X&
ved=0ahUKEwiGzPXx2YHjAhWIfH0KHVi9BYIQ6AEINzAC#v=onepage&q=strat
egic%20marketing&f=false >
6. Earles, J.M. and Halog, A. (2011) Consequential life cycle assessment: a review. The
International Journal of Life Cycle Assessment, 16(5), pp.445-453. <

https://www.researchgate.net/publication/225586964_Consequential_life_cycle_asses
sment_A_review >
7. Hamel, G., and Prahalad, C.K. (2010) Strategic Intent 1st ed. U.K: Harvard Business
Press. < https://books.google.co.in/books?
id=wWC1Zyb8BV0C&printsec=frontcover&dq=Strategic+Intent&hl=en&sa=X&ved
=0ahUKEwiItK2g2oHjAhXbgUsFHQu9DAYQ6AEIKjAA#v=onepage&q=Strategic
%20Intent&f=false >
8. Heijungs, R., Huppes, G. and Guinée, J.B. (2010) Life cycle assessment and
sustainability analysis of products, materials and technologies. Toward a scientific
framework for sustainability life cycle analysis. Polymer degradation and stability,
95(3), pp.422-428. <
https://www.researchgate.net/publication/318455966_Life_Cycle_Assessment_and_S
ustainability_Analysis_of_Lignin_Derivative_Products_Materials_and_Technologies
_Integrated_Process_Modeling_Scientific_framework_and_LCA_for_Assessing_Sust
ainability>
9. Perreault, W.D., Cannon, J.P. and McCarthy, E.J. (2011) Basic marketing: A
marketing strategy planning approach 1st ed. New York: McGraw-Hill Irwin.
10. Pooler, J.A. (2018) Demographic targeting: the essential role of population groups in
retail marketing 3rd ed. U.S: Routledge. < https://books.google.co.in/books?
id=UepGDwAAQBAJ&printsec=frontcover&dq=Demographic+targeting:
+the+essential+role+of+population+groups+in+retail+marketing&hl=en&sa=X&ved
=0ahUKEwi7g8uv24HjAhXMQo8KHZ5NBaUQ6AEIKjAA#v=onepage&q=Demogr
aphic%20targeting%3A%20the%20essential%20role%20of%20population
%20groups%20in%20retail%20marketing&f=false >

11. Taylor, E.C. (2012) Competitive improvement planning: using ansoff's matrix with
abell's model to inform the strategic management process. In Allied Academies
International Conference. Academy of Strategic Management. Proceedings, 11(1), 21.
< https://www.abacademies.org/Public/Proceedings/Proceedings30/ASM
%20Proceedings%20Spring%202012.pdf#page=25 >
12. Tudor, E.D.U. and Negricea, I.C. (2012) Brand Positioning-a marketing resource and
an effective tool for Small and Medium Enterprises. Journal of Knowledge
Management, Economics and Information Technology, 2(1), pp.1-11. <
http://www.scientificpapers.org/wp-content/files/1252_Edu_Negricea_Brand_Positio
ning-
a_marketing_resource_and_an_effective_tool_for_Small_and_Medium_Enterprises.p
df >
13. Wedel, M. and Kamakura, W.A. (2012) Market segmentation: Conceptual and
methodological foundations 2nd ed. Germany: Springer Science & Business Media. <
https://books.google.co.in/books?
id=XxLaBwAAQBAJ&printsec=frontcover&dq=Market+segmentation:
+Conceptual+and+methodological+foundations&hl=en&sa=X&ved=0ahUKEwi0786
c3IHjAhUL2o8KHZuqD2EQ6AEIKjAA#v=onepage&q=Market%20segmentation
%3A%20Conceptual%20and%20methodological%20foundations&f=false >
14. Westwood, J. (2013) How to write a marketing plan 1st ed. U.K: Kogan Page
Publishers. < https://books.google.co.in/books?
id=fiYzPbzAHvoC&printsec=frontcover&dq=How+to+write+a+marketing+plan&hl
=en&sa=X&ved=0ahUKEwiW_MDS3IHjAhWLLo8KHe1PCS4Q6AEIKjAA#v=one
page&q=How%20to%20write%20a%20marketing%20plan&f=false >