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Marketing Research and Consumer Behavior

Write a comprehensive marketing plan for Garden Life Bread, including situation analysis, appraisal of segmentation, targeting and positioning strategies, and evaluation of the marketing mix.

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Added on  2023-01-18

About This Document

This document provides references to various research papers and books related to marketing research, consumer behavior, sales promotion, personal selling ethics, and strategic marketing. It covers topics such as the impact of culture on consumer behavior, gender differences in personal selling ethics evaluations, and strategic intent in marketing. The document includes academic journal articles and books from reputable sources.

Marketing Research and Consumer Behavior

Write a comprehensive marketing plan for Garden Life Bread, including situation analysis, appraisal of segmentation, targeting and positioning strategies, and evaluation of the marketing mix.

   Added on 2023-01-18

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References
1. Burns, A.C., Bush, R.F., and Sinha, N. (2014) Marketing research 2nd ed. Harlow:
Pearson
2. Chaharsoughi, S.A. and Yasory, T.H. (2012) Effect of sales promotion on consumer
behavior based on culture. African journal of business management, 6(1), pp.98-102.
< https://academicjournals.org/article/article1380539665_Chaharsoughi%20and
%20Yasory.pdf >
3. Craig, T., and Campbell, D. (2012) Organisations and the Business Environment 2nd
ed. U.S: Routledge. < https://books.google.co.in/books?id=h-
FHr6ExlQUC&printsec=frontcover&dq=Organisations+and+the+Business+Environ
ment&hl=en&sa=X&ved=0ahUKEwj87_fE2YHjAhWTXCsKHey4BisQ6AEIKjAA#
v=onepage&q=Organisations%20and%20the%20Business%20Environment&f=false
>
4. Donoho, C., Heinze, T. and Kondo, C. (2012) Gender differences in personal selling
ethics evaluations: Do they exist and what does their existence mean for teaching
sales ethics?. Journal of Marketing Education, 34(1), pp.55-66. <
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.852.471&rep=rep1&type=pdf >
5. Drummond, G., Ensor, J. and Ashford, R. (2010) Strategic marketing 1st ed. U.S:
Routledge. < https://books.google.co.in/books?
id=WrmLizZH3RoC&printsec=frontcover&dq=strategic+marketing&hl=en&sa=X&
ved=0ahUKEwiGzPXx2YHjAhWIfH0KHVi9BYIQ6AEINzAC#v=onepage&q=strat
egic%20marketing&f=false >
6. Earles, J.M. and Halog, A. (2011) Consequential life cycle assessment: a review. The
International Journal of Life Cycle Assessment, 16(5), pp.445-453. <
Marketing Research and Consumer Behavior_1

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