Marketing Research and Consumer Behavior
Write a comprehensive marketing plan for Garden Life Bread, including situation analysis, appraisal of segmentation, targeting and positioning strategies, and evaluation of the marketing mix.
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About This Document
This document provides references to various research papers and books related to marketing research, consumer behavior, sales promotion, personal selling ethics, and strategic marketing. It covers topics such as the impact of culture on consumer behavior, gender differences in personal selling ethics evaluations, and strategic intent in marketing. The document includes academic journal articles and books from reputable sources.