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Marketing Research and Consumer Behavior

   

Added on  2023-01-18

3 Pages748 Words20 Views
References
1. Burns, A.C., Bush, R.F., and Sinha, N. (2014) Marketing research 2nd ed. Harlow:
Pearson
2. Chaharsoughi, S.A. and Yasory, T.H. (2012) Effect of sales promotion on consumer
behavior based on culture. African journal of business management, 6(1), pp.98-102.
< https://academicjournals.org/article/article1380539665_Chaharsoughi%20and
%20Yasory.pdf >
3. Craig, T., and Campbell, D. (2012) Organisations and the Business Environment 2nd
ed. U.S: Routledge. < https://books.google.co.in/books?id=h-
FHr6ExlQUC&printsec=frontcover&dq=Organisations+and+the+Business+Environ
ment&hl=en&sa=X&ved=0ahUKEwj87_fE2YHjAhWTXCsKHey4BisQ6AEIKjAA#
v=onepage&q=Organisations%20and%20the%20Business%20Environment&f=false
>
4. Donoho, C., Heinze, T. and Kondo, C. (2012) Gender differences in personal selling
ethics evaluations: Do they exist and what does their existence mean for teaching
sales ethics?. Journal of Marketing Education, 34(1), pp.55-66. <
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.852.471&rep=rep1&type=pdf >
5. Drummond, G., Ensor, J. and Ashford, R. (2010) Strategic marketing 1st ed. U.S:
Routledge. < https://books.google.co.in/books?
id=WrmLizZH3RoC&printsec=frontcover&dq=strategic+marketing&hl=en&sa=X&
ved=0ahUKEwiGzPXx2YHjAhWIfH0KHVi9BYIQ6AEINzAC#v=onepage&q=strat
egic%20marketing&f=false >
6. Earles, J.M. and Halog, A. (2011) Consequential life cycle assessment: a review. The
International Journal of Life Cycle Assessment, 16(5), pp.445-453. <
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