Reflecting on Group Presentation: Tesco's Marketing Mix

BUSINESS ENGLISH ACADEMIC SKILLS

Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Action plan and Conclusion.............................................................................................................4
Bibliography....................................................................................................................................5

Introduction
Self-reflection has been defined as the ability of human being to introspect own activities and
learning more about individual capacity by interpreting own strengths and weaknesses, by
exploring the phenomenon through which the person is undergoing. In the current assignment, I
am going to reflect on the process of the group presentation held by our academic group. The
focus of the group presentation was to develop understanding about the marketing mix of Tesco,
UK.In this context, I have used Gibb’s reflective cycle model for reflecting my experience
through the project.
Discussion
Upon thorough research we have presented the key components of marketing mix of the leading
retailer of UK Tesco. Prior developing the presentation, initially, we gathered information about
the marketing mix, which is a marketing strategy used by the organizations, for analyzing its
market potential and business strategy. It includes four key components, i.e. “product, price,
place and promotion”.
Initially, according to the Tuckman’s theory of group development, there were significant
conflicts among the team members and I felt worried about completing the project several times.
However, with time and with the guidance of our team leader we successfully overcame the
storming phase of the team development model. Further, based on our expertise, our team leader
delegated our team roles, which further mitigated the conflicts and promoted the development of
interpersonal relationship and good communication network among the team members.
Initially, I faced a clash of perspective with another team member regarding the concept of
citation in the presentation documents. As we were supposed to do the citation in the Harvard
format, we searched for guidelines, but found different modules for the same requirement, which
was the reason behind the conflict. However, soon we discuss the issue with our team leader,
who guided us with the most appropriate one, which further ensured us to use the appropriate
style of citation in the project. Upon accomplishing my team roles, I felt happy, as I have
contributed significantly for the team’s success. Further, I have also revealed that development
of my academic writing skills have been enhanced through the project, as I have attempted to