Reflecting Writing: Benefits and Process of Conducting Research

Running head: REFLECTING WRITING
Reflecting Writing
Name of the Student
Name of the University
Author’s Note

1REFLECTING WRITING
Introduction
One can perceive the utility of reflective writing as it conveys the writer’s perspective.
It offers the readers to understand the perspective the researcher conducted the particular
research and the message that is being conveyed through the research. It helps in giving the
readers a concrete direction and enables them to maintain the track the research wants to
communicate. The importance of the reflective paper is the procedural framework it
communicates to the readers for understanding the steps taken by the researcher to develop
the conclusion message forwarded in the research paper. Moreover, it can also help in
understanding the background information as the benefits the research paper provides to the
readers and the possible gain that can be attained utilising paper. Further, it can also
communicate the gain researcher acquired by conducting the research. This reflective paper
will focus on the benefits attained by the researcher from the research and the process utilised
for the completion.
Effectiveness of Learning Experience
I have considered breaking down the learning experience into two broad categories
that are research topic and process. Both the categories of experience according to my
knowledge was useful and I can thank the course work for providing me the opportunity. The
topic helped me gaining in-depth conception of the relationship marketing that has recently
raised and utilised by the organisations in gaining competitive adventure. Research process
on the other hand helped me understanding the steps required in carrying out a business
research. The value of the research lies with the experience as this enabled me to develop
knowledge regarding various considerable factors involved in a research. For instance, I got
to know about the importance of research ethics and how it is possible to restrict the research
within the limits of ethical boundaries. The topic on the other hand conveys valuable

2REFLECTING WRITING
information as the data collected from the research helped me strengthening my knowledge
about the relationship marketing, importance and the process of establishment of the same.
Evaluation of the learning process
This research taught me the process of conducting a research. This involves the
learning on the identification of the research topic, objective formulation, literature review,
hypothesis formulation, question formulation, research methodology, research ethics and
limitations. In-depth knowledge in these particular fields that I gained through the research
will help me in conducting future research in the course, program or even future carrier. Now
will be able to conduct business research assigned in the course and program with ease and
with greater chances of success. The knowledge from the research methodology will help me
in identification of the required methodology necessary for the particular research. The
experience gained from the literature review will guide me in identifying the appropriate and
relevant literatures in the future work. Research ethics on the other hand will guide me to
conduct the researches maintaining the limitations of ethical dilemmas. I can link the utility
of this knowledge in my future career, as it will help me conducting market research that will
again provide in-depth idea of the market trends. I can then better serve the organisation with
the marketing strategic formulation for gaining competitive advantage. The skills gained from
the interview method will help me in my general life as it developed my communication
skills and the approach of formulating questions. I hence can extract greater knowledge in the
desired field. The developed analysis and interpretation skills on the other hand will help me
understanding the given topic by interpreting the variables involved in the case. On the other
hand, knowledge gained on the particular topic of relationship marketing will help me in my
future career by guiding the organisation accordingly, as I now understand the value of the
same in contemporary market.