Business Research

Running head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Introduction
This reflective report presents an understanding of the topic approval and literature
review. It also shows the learning regarding the research methodology and distilling the
findings from data. This reflective report also takes into consideration the writing up a
project report. It also reflects on the research experience, insights gained, teamwork.
1. Topic Approval
Problem definition
I began to identify an interesting research topic by focusing on current trends in the
market. After identification, I have decided to research on “Role of Social Media in
engaging young consumers” because it is highly used to connect the people across the
world. This was challenging for me to select one research topic that is interesting for all
team members.
Research question
I have decided the research question that would be addressed throughout the research
such as determining the role of social media in engaging young consumers in the
context of Sydney.
Writing of topic approval submission
I have also improved my learning regarding the writing of topic approval submission. In
this way, I have focused on developing an effective research question as it helps me in
topic approval submission (William, James, and Arora, 2015).
2. The literature review
Search process
Throughout the business research course, I have improved my learning about the
search process. It was supportive for me to perform my responsibilities in a team. My
role in the team was searching via online databases for relevant research papers. I
have used online investigation and gathers the required information for this
investigation. This was interesting to me as I am competent to access the internet.
Summarising relevant articles
Throughout the business research course, I learned the ways to summarise the relevant
articles. I have applied this learning in practical life. I read different articles related to my
research topic and summarise the article to gain depth knowledge regarding “Role of
Social Media in engaging young consumers”.
Designing the outline of the literature review
From business research, I have increased my learning about designing the outlining of
the literature review. This was supportive for me in assignment 2 where I made outlining
of the literature review. On the basis of my learning, I have developed subtopics for
literature review such as key drivers of rapid expansion about social media marketing,
Australian market, as well as, critical point of view (Zikmund, 2012).
Writing up the literature review
Business research course has increased my experience regarding the writing up the
literature review. In this way, I have critically write-up the literature review.
3. Research methodology
Discussions about methods
From business research, I have developed my knowledge about the methods. In this
way, I have learned several techniques of conducting the research such as quantitative,
qualitative and mixed methods. I have applied a quantitative method for my research