Negotiation in the Marketing Area of Business

Running head: REFLECTION
REFLECTION

REFLECTION 2
Reflection report
This reflective report has developed my understanding of negotiation. I am interested in the
marketing area of business. Because I have done my PG in the marketing field. WBL
placement is aligned with my interests because it is related to the marketing field. This
placement has improved my personal and professional skills. From the WBL placement, I
have developed negotiation skills. This skill is associated with qualities that allows parties to
arrive at compromise. I have enhanced my different abilities such as communication,
persuasion, planning, cooperating as well as, strategizing. For example, when I will work in
an organization, I would like to organize the whole delivery procedure in the stockroom,
planning as well as, assigning responsibilities to ensure we have adequate space in the
stockroom before the next delivery. Hence, it will not influence the working of the shop floor
and stockroom along with, sales of the store. This skill will also apply to be me to assist the
store in declining the loss by making sure all stock is addressed and consider major phases
against theft.
Throughout the development of negotiation skills, I would like to drive the productivity
within the stockroom by higher communication with the team regularly that supports creating
priorities and goals of the stores (Kennedy, 2017). It will also make responsible for me at the
workplace. It is identified that communication is significant for providing the chances to
workforces and understand their concern. As a result, I would work on those concerns and
supports them to do their better job.
From WBL placement, I have learned that a competitive negotiation style permits model
related to “I win, you lose”. It is identified that competitive negotiators are tending to perform
whatever it takes to arrive at their anticipated agreement even while it comes at the cost of
another individual and entity (Khadhraoui, et. al., 2017). I have increased my knowledge that
negotiators are result-oriented as well as, emphasized for attaining short-term goals promptly.

REFLECTION 3
Their want for success motivates them, though the procedure of negotiation could blind them
for potentially harmful effects. From WBL placement, I have learned that collaborative
negotiators emphasize on ensuring all parties have their requirements achieved in an
agreement. It is pointed out that negotiators value establishing, strengthening and developing
relationships without compromising their best interests of the firm (Xu, 2019). This learning
experience would be applied by me in future in order to make negotiation.
During WBL placement, I have learned that a compromising negotiation approach is
significant in situation in which, the opposite party is trustworthy as well as, agreement is in
the limited deadline. But it would cause the firm to lose out on innovative solutions and
collaborative partnerships. It was taught to me that an avoiding negotiation style considers “I
lose, you lose” model. Furthermore, an individual who identifies with this style does not
dislike the conflict as well as, tends to talk in unclear terms about concern at hand as
compared to the issue itself (Schmid and Schoop, 2019). I have learned that when an
agreement is completed as well as, avoiding negotiators does not like the results then they can
make efforts for taking revenge on the opposite party. It could happen before party even they
know that they were unfortunate with agreement (Xu, 2019).
From WBL placement, I have learned that an accommodating negotiation style follows I lose,
you win model that does not seem to be in key interest about negotiator. It is identified that
accommodating negotiators are direct contradictory related to competitive negotiators
(Moore, 2017). In the future, I would like to emphasize preserving associations and
developing friendly rapport through sacrificing some of interests of the nation in the context
of opposite interest of party. This learning experience would be effective in terms of
improving my personal and professional skills.
During working in an organization, I did well in compromising and competitive situations. I
had a focus on winning as compared to arriving at a mutually beneficial agreement with other

REFLECTION 4
party. I also ensured for blending style to bit of collaboration and accommodation. I have
invited a partner for making balance the natural competitive line. This learning experience
would be significant for improving my personal and professional skills.
Lack of time is a major challenge for me in making negotiations at the workplace. It is
identified that I should never be in a hurry. I need time for convincing others and never be in
a rush in terms of buying things and close a deal. It is addressed that I should assess things
cautiously and then focus on conclusions (Khan and Baldini, 2019).
Lack of confidence is another threat for me in making negotiations at the workplace. It is
addressed that I should not forget to create eye contact with an individual sitting on the other
side of the table. It could be considered as a serious concern but it does not mean that I will
start to avoid greeting the other individuals. I was straightforward and crisp in my
communication as well as, I take care of appearance and dressing (Padua Filho, et. al., 2019).
SWOT analysis
Throughout WBL placement, I came to know that the SWOT assessment is a significant
technique for improving my research skills and my profile. However, it could be
implemented with ease in the negotiation procedure. This framework could be implemented
in terms of arriving at win-win agreement for both parties through promptly implementing
these factors at the workplace (Johnson, et. al., 2017).
Strengths
- Flexible and adaptable
- Logical thinking
- Organized and determined
- Teamworking
Weaknesses
- Lack of confidence
- Lack of time management
- Public speaking
- Complexity to solve the unexpected
outcome
Opportunities
- Good expenditure control
- Good communication with all
respondents in project
Threats
- Expiration about time limit
- Reduced quality of product

REFLECTION 5
From above framework, it can be stated that I will focus on managing time and confidence in
the next 6 months. In this way, I would priories tasks because is significant for dealing with
the complex tasks at the top. I would also focus on declining distraction because it is the
easiest and significant time management approach. I would also focus on developing a clear
vision and value for significant time management. I would also act in favorable modes and
taking action despite telling myself like I can’t be positive, I will put my energy into actions.
From the above interpretation, it can be concluded that selected WBL placement would
influence the future career direction. It has developed my understanding of negotiation skills,
research skills, and personal skills. From WBL placement, I have enhanced my understanding
regarding the SWOT framework that aids me to identify my gaps. I would make
improvements in my gaps by using significant strategies.

REFLECTION 6
References
Johnson, E., Gratch, J. and DeVault, D., 2017, May. Towards An Autonomous Agent that
Provides Automated Feedback on Students' Negotiation Skills. In Proceedings of the 16th
Conference on Autonomous Agents and MultiAgent Systems (pp. 410-418).
Kennedy, G., 2017. Strategic negotiation. Routledge.
Khadhraoui, M., Plaisentm, M., Bernard, P. and Lakhal, L., 2017. The impact of marketing
skills and negotiation skills of universities technology transfer office on technology transfer
success. Journal of Marketing and Management, 8(2), pp.38-46.
Khan, M.A., and Baldini, G.M., 2019. Global Business Negotiation Intelligence: The Need
and Importance. In the Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 3-
16). Palgrave Macmillan, Cham.
Moore, N., 2017. Agents stand out on negotiation skills. REIQ Journal, (Apr 2017), p.20.
Padua Filho, W.C., Padua, I.C.C. and Fernandes, N.S., 2019. Negotiation: techniques,
strategies, and approaches to medical professionals. International Journal of Healthcare
Management, 12(1), pp.48-53.
Schmid, A. and Schoop, M., 2019, June. A Framework for Gamified Electronic Negotiation
Training. In International Conference on Group Decision and Negotiation (pp. 207-222).
Springer, Cham.
Xu, D., 2019. Research on New Model of Business English Negotiation Talent Cultivation
Based on Flipped Classroom Mode. Open Journal of Business and Management, 7(4),
pp.1577-1585.