Business Plan for Highfive

Business Plan (Highfive)
Introduction
Scope of growth in high in this sector because of improved
connectivity and purchasing power but increased competition
can be challenging for new businesses. High-five will be a food
delivery application which will provide healthy food to the
service users at their doorstep. They will start their business in
multiple countries with a mind-set of aggressive expansion.
This poster will have Pestle and Swot analysis for understand
impact of internal and external factors. Future planning of
company and positioning of their services will also become part
of this file.
PESTLE analysis
Political – Change in taxation policy is a major risk for
Highfive, higher tax means lower profits for company.
Operations at global level is challenging because company will
have to follow different rules in different nations. It may pose
identified issues in front of management and negatively impact
growth of business
Economical – Increased disposable income means better
purchasing power of buyers. It is a positive factor for Highfive.
Low economic growth may create issue in generation of
demand as it limits the target customer of company.
Organization will initially launch their operations in those
regions where buying capacity of customer is high as lower
economic growth will be a long-term concern for the
enterprise.
Social – Sudden rise in demand of healthy food is a
major cultural shift, business of company is improving because
social factors are in their favour. Growing trend of online food
delivery is going to help company in attaining their vision.
Technological – Innovation in technology will allow
Highfive to reduce dependence of traditional delivery system. It
may assist them in improving overall productivity without
enhancing cost of operations. Development or acquisition of
latest technology is expensive. If company fails optimum
utilization of latest technology then they it will be a major
financial setback; its overall impact will be unfavourable for
Legal – Claims like paying wages less than
minimum wages create legal trouble for company. It makes
a negative impression on their goodwill and they also put
an extra burden of legal fees and fines. Regulation in some
developing nations are easy compared to others, relaxed
rules will support company in rapid growth of business.
Environmental – Carbon emission and scarcity of
raw material are few issues that may create trouble for
organization in long run. With eco-friendly methods,
company can reduce air pollution and save natural
resources. Options like drone delivery and use of
renewable energy can make a huge positive influence on
operations of Highfive.