Reflection on My Personal Online Brand
Added on 2023-03-30
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Running head: REFLECTION ON MY PERSONAL ONLINE BRAND
REFLECTION ON MY PERSONAL BRAND
Name of Student
Name of the University
Author Note
REFLECTION ON MY PERSONAL BRAND
Name of Student
Name of the University
Author Note
1REFLECTION ON MY PERSONAL BRAND
Part A: reflection on my personal online brand
I am presently carrying out my operations online through my own web page on various
sites such. My customers are basically women belonging to the age group of 20-35 years. They
place their orders through my web page directly or through their social networking sites as my
web page is integrated with various social networking site such as Face book, Instagram and
others (Kent et al. 2018). By integrating with these social media platforms I am able to attract
more customers because they can easily browse the web page. By integrating my web page with
various social network it ensures that my reach is broader and I am able to meet the needs of
more customers and so that people from different countries can get the various dress material and
other accessories easily. For instance a person is browsing social media platforms, the ads for my
webpage pops up in front of them and that sometimes leads to impulsive buying by the
customers. This form of buying is the one when the customers had no plans of buying but they
buy the product out of impulse if they find something attractive.
In case of future employment, I have decided about making a few changes to my
webpage. I will make it more attractive through web designing. I will take help of search engine
marketing technique such that I can improve my sakes and attract more customers in future.
SEM or search engine marketing is a type of promotional technique to improve the web page and
the web site of the brand by increasing its visibility on the search engines. This technique helps
in generating traffic for the web page and web site. This technique of social media marketing is
used to promote the online sales of a brand. In future I can extend the product line both
horizontally and vertically. Therefore there can be many changes in my online branding business
Part A: reflection on my personal online brand
I am presently carrying out my operations online through my own web page on various
sites such. My customers are basically women belonging to the age group of 20-35 years. They
place their orders through my web page directly or through their social networking sites as my
web page is integrated with various social networking site such as Face book, Instagram and
others (Kent et al. 2018). By integrating with these social media platforms I am able to attract
more customers because they can easily browse the web page. By integrating my web page with
various social network it ensures that my reach is broader and I am able to meet the needs of
more customers and so that people from different countries can get the various dress material and
other accessories easily. For instance a person is browsing social media platforms, the ads for my
webpage pops up in front of them and that sometimes leads to impulsive buying by the
customers. This form of buying is the one when the customers had no plans of buying but they
buy the product out of impulse if they find something attractive.
In case of future employment, I have decided about making a few changes to my
webpage. I will make it more attractive through web designing. I will take help of search engine
marketing technique such that I can improve my sakes and attract more customers in future.
SEM or search engine marketing is a type of promotional technique to improve the web page and
the web site of the brand by increasing its visibility on the search engines. This technique helps
in generating traffic for the web page and web site. This technique of social media marketing is
used to promote the online sales of a brand. In future I can extend the product line both
horizontally and vertically. Therefore there can be many changes in my online branding business
2REFLECTION ON MY PERSONAL BRAND
depending upon the needs of the customers (Brems et al. 2017). I will be using various other
promotional technique to improve my sales online.
I will appoint a program administrator to maintain the company profile. He will make the profile
an attractive one for the customers. I will ensure that the company profile is continuously iodated
in case of any changes in the company information. In case of any offers, any occasions the
profile needs to be updated such that the customers can get right information about the product
and by keeping the profile attractive, the number of visitors will increase. If the profile is
unattractive to the visitors then they may not be interested to visit the web page again. On the
other hand, if the company’s profile is an attractive one in the web page of the company, the
consumers will visit the site and again and in that case the chances of impulse buying will
increase and if the purchases increases than the sales will also increase. I will appoint a
professional person for managing the reputation of the company in online websites. With the
help of these people I can reduce the chances of loss of goodwill due to negative comments of
the customers. These people will be responsible for managing the company’s profile online. By
continuously updating the profile the customers will find the profile less monotonous and will
help in improving the traffic of people on the websites. They can change the look of page such
that the consumers can get all the necessary information they are looking for easily and I will
ensure that the web page is not complex (Kleppinger and Cain 2015). Our webpage needs a
professional such that we can give response to the consumers immediately and we can work on
the suggestions given by them to improve the product.
depending upon the needs of the customers (Brems et al. 2017). I will be using various other
promotional technique to improve my sales online.
I will appoint a program administrator to maintain the company profile. He will make the profile
an attractive one for the customers. I will ensure that the company profile is continuously iodated
in case of any changes in the company information. In case of any offers, any occasions the
profile needs to be updated such that the customers can get right information about the product
and by keeping the profile attractive, the number of visitors will increase. If the profile is
unattractive to the visitors then they may not be interested to visit the web page again. On the
other hand, if the company’s profile is an attractive one in the web page of the company, the
consumers will visit the site and again and in that case the chances of impulse buying will
increase and if the purchases increases than the sales will also increase. I will appoint a
professional person for managing the reputation of the company in online websites. With the
help of these people I can reduce the chances of loss of goodwill due to negative comments of
the customers. These people will be responsible for managing the company’s profile online. By
continuously updating the profile the customers will find the profile less monotonous and will
help in improving the traffic of people on the websites. They can change the look of page such
that the consumers can get all the necessary information they are looking for easily and I will
ensure that the web page is not complex (Kleppinger and Cain 2015). Our webpage needs a
professional such that we can give response to the consumers immediately and we can work on
the suggestions given by them to improve the product.
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