Role Internet Marketing in McDonald Assignment

Added on - 22 Jul 2020

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INTRODUCTION TO MARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3P1.Describe the role internet marketing has within a modern marketing context.......................3P2. Describe how selected organisations use internet marketing................................................4P3. Explain the benefits to customers of a business using internet marketing............................5P4. The benefits and opportunities to the business of using internet marketing within themarketing mix of McDonald's.....................................................................................................6P5. Internet marketing has made a business of McDonald's more efficient, effective andsuccessful.....................................................................................................................................6P6. The challenges of globalisation face by McDonald's when using the internet as amarketing tool.............................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing, it is the process of promoting a brand, products or services over the Internet.Its broad scope includes email marketing, electronic customer relationship management and anypromotional activities that are done via wireless media (Clarke, 2015). It also combines thetechnical and creative aspects of the World Wide Web such as advertising, designing,development and sales. Moreover, Internet Marketing also deals with creating and placing adsthroughout the various stages of customer engagement cycle. A type of web marketing whichpromotes web sites by increasing visibility in search engine results pages through search engineoptimization as well as through paid advertising, strategic content marketing and social medianetworks. Marketing using social media outlets such as Facebook or other similar sites. This typeof marketing includes creating pages on the site directly promoting a company, organization, orproduct which can be easily accessed from on or outside of the site.P1.Describe the role internet marketing has within a modern marketing contextTraditionally the Marketing Mix is coordinated so efficientproduct price promotion andplace strategies are developed for products purchased in shops. The internet has changed the waywe sell our products and services. That’s a fact. Consumers use the internet to research andpurchase products online, so firms need online strategies to attract and retain customers. The e-Marketing mix refreshes the marketing mix ready for the online market place.E product: We walk into a shop and see a product we like, we can assess it, touch it.Firstly there are clear online facts about the product you are purchasing. The buyer knowsimmediately about product features, the facts, not a sales persons assumptions (Parker,2014).The buying process is also customized for returning visitors, making repeatpurchases easier. Organizations can also offer immediately ancillary products along withthe main purchase. For example, the chance to buy extra printer cartridges along withyour purchase of your printer online. The product can also be customized to consumersneeds.E price : As mentioned in our Marketing Mix section, pricing is always difficult to do andmust take into account many considerations. Traditionally pricing was about findingabout your costs, discovering how many consumers are willing to pay, taking accountcompetition pricing then setting your price. The internet has made pricing very3|P a g e
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